Strategic Management
How Tesla Motors can manage the extreme competition from large and premium manufactures
Daniil Chaika (119102547)
Workshop Tutor: John Davison
SIM336 - Strategic Management
Contents
1.0 Introduction ……………………………………………………………………………….3
2.0 Company Background………………………………………………………………….….3
3.0 PESTEL Analysis……………………………………………………………...…………..3
3.1. Political……………………………………………………………………………..3-4
3.2. Economic……………………………………………………………………………...4
3.3. Social………………………………………………………………………………….4
3.4. Technological…………………………………………………………………………4
3.5. Environmental………………………………………………………………………...5
3.6. Legal…………………………………………………………………………………..5
4.0 Porter’s 5 Forces Analysis…………………………………………………………………5
4.1. The Threat from New Entrants……………………………………………………..5-6
4.2. The bargaining power of Buyers……………………………………………………...6
4.3. Threat of Substitution…………………………………………………………………6
4.4. The bargaining power of Suppliers…………………………………………………..6
4.5. The Intensity of Rivalry in the Industry……………………………………………6-7
5.0 Value Chain Analysis (VCA)……………………………………………………………...7
5.1. Primary Activities…………………………………………………………………..7-8
5.2. Support Activities…………………………………………………………………..8-9
6.0 SWOT Analysis……………………………………………………………………………9
6.1. Strengths…………………………………………………………………………..9-10
6.2. Weaknesses………………………………………………………………………10-11
6.3. Opportunities………………………………………………………………………...11
6.4. Threats……………………………………………………………………………….11
7.0 Bowman’s Strategy Clock …………………………………………………………...11-12
8.0 Conclusion……………………………………………………………………………12-13
9.0 Recommendations…………………………………………………………………….13-14
References
Appendixes
1.0 Introduction
The auto manufacturing market is very competitive, especially for alternative fuel vehicles that has become more popular with the rise of environmental concerns. This research will describe the electric vehicle manufacturing company, Tesla Motors, and how it can manage the extreme competition from large and premium manufactures.
The report starts from introduction of ‘Tesla Motors’ company. Next, the
Daniil Chaika (119102547)
Workshop Tutor: John Davison
SIM336 - Strategic Management
Contents
1.0 Introduction ……………………………………………………………………………….3
2.0 Company Background………………………………………………………………….….3
3.0 PESTEL Analysis……………………………………………………………...…………..3
3.1. Political……………………………………………………………………………..3-4
3.2. Economic……………………………………………………………………………...4
3.3. Social………………………………………………………………………………….4
3.4. Technological…………………………………………………………………………4
3.5. Environmental………………………………………………………………………...5
3.6. Legal…………………………………………………………………………………..5
4.0 Porter’s 5 Forces Analysis…………………………………………………………………5
4.1. The Threat from New Entrants……………………………………………………..5-6
4.2. The bargaining power of Buyers……………………………………………………...6
4.3. Threat of Substitution…………………………………………………………………6
4.4. The bargaining power of Suppliers…………………………………………………..6
4.5. The Intensity of Rivalry in the Industry……………………………………………6-7
5.0 Value Chain Analysis (VCA)……………………………………………………………...7
5.1. Primary Activities…………………………………………………………………..7-8
5.2. Support Activities…………………………………………………………………..8-9
6.0 SWOT Analysis……………………………………………………………………………9
6.1. Strengths…………………………………………………………………………..9-10
6.2. Weaknesses………………………………………………………………………10-11
6.3. Opportunities………………………………………………………………………...11
6.4. Threats……………………………………………………………………………….11
7.0 Bowman’s Strategy Clock …………………………………………………………...11-12
8.0 Conclusion……………………………………………………………………………12-13
9.0 Recommendations…………………………………………………………………….13-14
References
Appendixes
1.0 Introduction
The auto manufacturing market is very competitive, especially for alternative fuel vehicles that has become more popular with the rise of environmental concerns. This research will describe the electric vehicle manufacturing company, Tesla Motors, and how it can manage the extreme competition from large and premium manufactures.
The report starts from introduction of ‘Tesla Motors’ company. Next, the
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