Strategic Management
STRATEGIC ANALYSIS: KELLOGG’S COMPANY BY ANABUI ESE GLADYS
F From a single corn flake to a global presence........ CAN KELLOGG’S REMAIN SUCCESSFUL..? WILL ITS STRATEGY MAKE IT SUSTAINABLE.....?
KELLOGG’S “bringing our best to the world” (Kellogg’s, 2011)
Table of contents
Abstracts (or Executive summary): .....................................................................................iii
Introduction: ........................................................................................................................1
History of Kellogg’s: ...............................................................................................................1
Main Analysis: ......................................................................................................................2
SWOT Analysis: ......................................................................................................................2
STRENGTH...............................................................................................................................
F From a single corn flake to a global presence........ CAN KELLOGG’S REMAIN SUCCESSFUL..? WILL ITS STRATEGY MAKE IT SUSTAINABLE.....?
KELLOGG’S “bringing our best to the world” (Kellogg’s, 2011)
Table of contents
Abstracts (or Executive summary): .....................................................................................iii
Introduction: ........................................................................................................................1
History of Kellogg’s: ...............................................................................................................1
Main Analysis: ......................................................................................................................2
SWOT Analysis: ......................................................................................................................2
STRENGTH...............................................................................................................................
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