Strategic Management
Title: Strategic Planning "Competing in Changing Markets"
Assignment topic
Develop a vision statement, a mission statement and a statement of values, and explain their appropriateness. Undertake an internal analysis of the organisation and an analysis of its external environment, using several appropriate tools like an industry five forces analysis. Craft strategies and explain their appropriateness.
Word count (from the start of the Introduction section to the end of the Conclusion section): 2314 words
Executive summary
Competing head to head with international companies in the IT industry can have challenges. This paper considers the apparent challenges in the market, how crafting new strategic plans can make a small business relevant and competitive in a saturated market. The report outlines an internal analysis of Leader Computers and then looks at the external market environment. It then covers strategic planning to adapt a in a competitive industry to enable a viable plan going forward.
Table of contents
1. Introduction.......................................................................................................................3
2. Vision Statement............... .......................................................................................... ....3
3. Mission Statement.............................. ......................................................................... ....3
4. Statement of Values...................................................................................................... 3-4
5. SWOT Analysis............................................................................................................ 4-6
6. 5 Forces Model..............................................................................................................6-8
7. Strategies.......................................................................................................................8-9
8. Conclusion
Assignment topic
Develop a vision statement, a mission statement and a statement of values, and explain their appropriateness. Undertake an internal analysis of the organisation and an analysis of its external environment, using several appropriate tools like an industry five forces analysis. Craft strategies and explain their appropriateness.
Word count (from the start of the Introduction section to the end of the Conclusion section): 2314 words
Executive summary
Competing head to head with international companies in the IT industry can have challenges. This paper considers the apparent challenges in the market, how crafting new strategic plans can make a small business relevant and competitive in a saturated market. The report outlines an internal analysis of Leader Computers and then looks at the external market environment. It then covers strategic planning to adapt a in a competitive industry to enable a viable plan going forward.
Table of contents
1. Introduction.......................................................................................................................3
2. Vision Statement............... .......................................................................................... ....3
3. Mission Statement.............................. ......................................................................... ....3
4. Statement of Values...................................................................................................... 3-4
5. SWOT Analysis............................................................................................................ 4-6
6. 5 Forces Model..............................................................................................................6-8
7. Strategies.......................................................................................................................8-9
8. Conclusion
References: Gomes-Casseres B., The Alliance Revolution: The New Shape of Business Rivalry, Cambridge, MA, Harvard University Press (1996) GRIFFITH, Chris May 14, 2013 " Desktop sales nosediving as tablets take off: Gartner" IDC Worldwide Quarterly PC Tracker, April 10, 2013 Viewed 19th May 2013 http://www.idc.com/getdoc.jsp?containerId=prUS24065413#.UWa5-LXql8E Kohler, A 2011, 'Rise & rise of the $A ', Money (14446219), 134, p Porter, ME 2008, 'THE FIVE COMPETITIVE FORCES THAT SHAPE STRATEGY ', Harvard Business Review, 86, 1, pp. 78-93, Speedy, Blair April 3rd, 2012 " Big jump in online retail sales growth, says NAB index"