Strategic Management
MANAGEMENT DEVELOPMENT INSTITUTE OF SINGAPORE IN TASHKENT (MDIST)
Course : Bsc (Hons) in Business and Marketing
Module : Strategic Management
Lecturer : James Tippins
Assignment Type : Individual Assignment
Due Date : 24th March 2012
S/N | Student Name (As reflected in Passport) | ID Number | Student Signature | 1 | Makhsuma Muratova | B0800201 | |
Submitted on Due Date (Yes/No): Yes
Word Count : 3485
TABLE OF CONTENTS 1. INTRODUCTION…………………………………………………………………….3 1.1. Mission Statement…………………………………………………………………4 1.2. Vision Statement…………………………………………………………………..4 1.3. Brand Values………………………………………………………………………4 2. INDUSTRY ANALYSIS ……………………………………………………………42.1.Rivalry among competing companies ..............................................................52.2. Threat of new entrants ……...........................................................................52.3. Threat of substitute products ……………………………………………………..52.4. Bargaining power of suppliers …………………………………………………...6 2.5. Bargaining power of customers…………………………………………………...6 3. SWOT ANALYSIS ……………………………………………………..................63.1. Strengths………………………………………………………………………….63.2. Weaknesses……………………………………………………………………….73.3. Opportunities……………………………………………………………………..73.4. Threats…………………………………………………………………………....8 4. CORE COMPETENCIES …………………………………………………………..8 5. BUSINESS STRATEGIES …………………………………………………………10 6. CONCLUSION AND RECOMMENDATIONS……………………………………12 7. APPENDICES………………………………………………………………………13 8. REFERENCE PAGE......................................................................................16“If you don't have a competitive advantage, don't compete.” | Jack Welch |
1. INTRODUCTION
A success history of the Europe’s second largest budget airline EasyJet began in 1995, when a young entrepreneur Stelios Haji-Ioannou leased two Boeing 737-200 aircrafts to initiate first routes from
Course : Bsc (Hons) in Business and Marketing
Module : Strategic Management
Lecturer : James Tippins
Assignment Type : Individual Assignment
Due Date : 24th March 2012
S/N | Student Name (As reflected in Passport) | ID Number | Student Signature | 1 | Makhsuma Muratova | B0800201 | |
Submitted on Due Date (Yes/No): Yes
Word Count : 3485
TABLE OF CONTENTS 1. INTRODUCTION…………………………………………………………………….3 1.1. Mission Statement…………………………………………………………………4 1.2. Vision Statement…………………………………………………………………..4 1.3. Brand Values………………………………………………………………………4 2. INDUSTRY ANALYSIS ……………………………………………………………42.1.Rivalry among competing companies ..............................................................52.2. Threat of new entrants ……...........................................................................52.3. Threat of substitute products ……………………………………………………..52.4. Bargaining power of suppliers …………………………………………………...6 2.5. Bargaining power of customers…………………………………………………...6 3. SWOT ANALYSIS ……………………………………………………..................63.1. Strengths………………………………………………………………………….63.2. Weaknesses……………………………………………………………………….73.3. Opportunities……………………………………………………………………..73.4. Threats…………………………………………………………………………....8 4. CORE COMPETENCIES …………………………………………………………..8 5. BUSINESS STRATEGIES …………………………………………………………10 6. CONCLUSION AND RECOMMENDATIONS……………………………………12 7. APPENDICES………………………………………………………………………13 8. REFERENCE PAGE......................................................................................16“If you don't have a competitive advantage, don't compete.” | Jack Welch |
1. INTRODUCTION
A success history of the Europe’s second largest budget airline EasyJet began in 1995, when a young entrepreneur Stelios Haji-Ioannou leased two Boeing 737-200 aircrafts to initiate first routes from