Strategic Management
STRATEGY MANAGEMENT
ASSIGNMENT
Executive Summary
In this assignment I will about Nokia as an example of strategic management, about the history of Nokia, analysis of some of its strategies and the type of tools use to analyse these strategies. Then I talk about the result of this analysis and finally the conclusion.
Introduction
Example of Strategic Management Organisation
Strategic Management is an important process that a company should always take into consideration in order to be successful in the market and to survive for long term in the market. In this assignment I have chosen Nokia Mobile Phone Company as an example of strategic management organisation. Despite being the market leader of mobile phone globally before Nokia has failed to maintain its leadership position and has been overcome by Samsung Mobile Phone Company. Nokia has lost its share of market considerably and even lost its number one position in the market due to bad strategic management.
History of Nokia
The roots of Nokia go back to the year 1865 with the establishment of a forestry industry enterprise in South-Western Finland by a mining engineer called Frederick Idestam. In 1967 Nokia merged with other two companies to form Nokia Corporation. Nokia is a company that is engaged in the manufacture of mobile devices and provide mobile network device, solutions and services worldwide. The Nokia Group employs over 139000 people globally, from different types of nationalities. Nokia has its production facilities located all over the world in order maximise the global share market. Nokia has produced different type of phone like N95, Lumia 920, Asha 205, and so on. (Anon., n.d.)
Types of Strategies to Analyse
Simple a strategy is a business approach to a set of aggressive moves that are designed to generate a successful outcome in return. In an organisation a strategy is an important management game for strengthening the organisation competitive position, satisfying customers
ASSIGNMENT
Executive Summary
In this assignment I will about Nokia as an example of strategic management, about the history of Nokia, analysis of some of its strategies and the type of tools use to analyse these strategies. Then I talk about the result of this analysis and finally the conclusion.
Introduction
Example of Strategic Management Organisation
Strategic Management is an important process that a company should always take into consideration in order to be successful in the market and to survive for long term in the market. In this assignment I have chosen Nokia Mobile Phone Company as an example of strategic management organisation. Despite being the market leader of mobile phone globally before Nokia has failed to maintain its leadership position and has been overcome by Samsung Mobile Phone Company. Nokia has lost its share of market considerably and even lost its number one position in the market due to bad strategic management.
History of Nokia
The roots of Nokia go back to the year 1865 with the establishment of a forestry industry enterprise in South-Western Finland by a mining engineer called Frederick Idestam. In 1967 Nokia merged with other two companies to form Nokia Corporation. Nokia is a company that is engaged in the manufacture of mobile devices and provide mobile network device, solutions and services worldwide. The Nokia Group employs over 139000 people globally, from different types of nationalities. Nokia has its production facilities located all over the world in order maximise the global share market. Nokia has produced different type of phone like N95, Lumia 920, Asha 205, and so on. (Anon., n.d.)
Types of Strategies to Analyse
Simple a strategy is a business approach to a set of aggressive moves that are designed to generate a successful outcome in return. In an organisation a strategy is an important management game for strengthening the organisation competitive position, satisfying customers
Bibliography: Adrian H, A. R., 2001. Competitive Failure and Success. In: The Strategic Management of Organisation. Gosport, UK: Ashford Colour Press LTD, pp. 84-85.