Strategic Management
What are the most significant differences between the planning/design/positioning schools of strategic management and the resource based view?
Define the planning of strategic management:
Strategic planning can be defined as a process of organization that defining its strategy, direction, and making decision about resource to pursue its strategy. For the defining organization’s direction, its must be understand the current position and find out the way to making it successful. Generally, strategic planning must be including one of three key questions:
1. "What do we do?"
2. "For whom do we do it?"
3. "How do we excel?"
Define the design of strategic management:
Strategic design can be defined as a using of future-oriented design principles that improve an organization’s innovative and competitive qualities. Its focus on analysis internal, external, trend allows to make design decision on the basis of facts rather than intuition. Strategic design can be seen as a new way to change innovation, management, and research.
Define positioning schools of strategic management
Strategic positioning can be defined as a strategy that the marketers try to create an image of product, image of organization’s brand and find out the way bring the product, organization target to the market, special to consumer’s mind. Strategic Positioning is defined as doing different activities than your competitors or doing the same activities differently. This is the way your company becomes a superior performer in the industry. Many people describe their positioning based on their customer base. For example, Burger King focuses on young adult males as their target customer. There strategy and positioning is directed to satisfy this sector of the market. Wendy 's on the other hand has a different positioning. They base their positioning to satisfy the older health conscious individuals. They both differ from our strategy. When you simplify things down it turns out there are
Define the planning of strategic management:
Strategic planning can be defined as a process of organization that defining its strategy, direction, and making decision about resource to pursue its strategy. For the defining organization’s direction, its must be understand the current position and find out the way to making it successful. Generally, strategic planning must be including one of three key questions:
1. "What do we do?"
2. "For whom do we do it?"
3. "How do we excel?"
Define the design of strategic management:
Strategic design can be defined as a using of future-oriented design principles that improve an organization’s innovative and competitive qualities. Its focus on analysis internal, external, trend allows to make design decision on the basis of facts rather than intuition. Strategic design can be seen as a new way to change innovation, management, and research.
Define positioning schools of strategic management
Strategic positioning can be defined as a strategy that the marketers try to create an image of product, image of organization’s brand and find out the way bring the product, organization target to the market, special to consumer’s mind. Strategic Positioning is defined as doing different activities than your competitors or doing the same activities differently. This is the way your company becomes a superior performer in the industry. Many people describe their positioning based on their customer base. For example, Burger King focuses on young adult males as their target customer. There strategy and positioning is directed to satisfy this sector of the market. Wendy 's on the other hand has a different positioning. They base their positioning to satisfy the older health conscious individuals. They both differ from our strategy. When you simplify things down it turns out there are
References: Ling Zhijun (2006). The Lenovo affair: the growth of China 's computer giant and its takeover of IBM-PC. Martha Avery. Singapore: John Wiley & Sons Kathleen B Hass, Richard Vander Horst, Kimi Ziemski (2008). From Analyst to Leader: Elevating the Role of the Business Analyst Management Concepts, 3rd edition, South-Western College Pub http://www.plasticsnews.com/china/english/headlines2.html?id=1134167788 Gan, Huaming. (2002). Business strategy. Beijing international press, p27. Jack·Telaote·Lise, (2006). Positioning. the Financial and Economic Publishing House.