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Strategic Choices

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Strategic Choices
1. Strategic Choices
Article #1 (SPACE)
Assessment and Analysis Strategies according to Space matrix-case study: petrochemical and banking industries in Tehran Stock Exchange (TSE)
Introduction
Although strategy concept exists since emersion of human race (Henderson, 1989) but "strategic planning" concept entered into the management texts in 1950 (Ali Ahmadi, 2006) since then different tools for each step of strategic planning including formulation, implementation and evaluation steps have been introduced.

Globalization and complexity of businesses have challenged the formulated strategies for organization (Daniel, 2006); So Strategic planning has experienced a period of decline and prosperity (Mintzberg, 1994). One of the well-known strategists has introduced ten schools of strategies as design school, planning school, positioning school, entrepreneur school, cognitive school, learning school, power school, cultural school, environmental school, and configuration school in the format of three paradigms as perspective paradigm, descriptive paradigm and configuration paradigm (Mintzberg, Ahlstrand & Lampel, 1998).

In his opinion strategy is a combination of science and art which descriptive paradigm by including design school, planning school and positioning school with their diverse tools like SWOT, Internal-External Matrix, QSPM, BCG Matrixes and so on are related to science part of strategic management. Perspective paradigm by including positioning school, entrepreneur school, cognitive school, learning school, power school, cultural school and environmental school are the art part of strategic management.

So the perfect situation for an organization is doing both Planning strategically and strategic planning(Linn,2008) .Spread of quantitative tools still continues ,for example Norton and Kaplan in 1992 introduced balanced scored cards(Ali Ahmadi,2006). BSC is a tool designed for ensuring the correct implementation of strategies. In 2003 another

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