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Strategic Analysis Report

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Strategic Analysis Report
Strategic Analysis Report

Nav-Star Consultants

Prepared for: Michael Lloyd (Tutor) Authors: Stephen Hill (7136196) Rohan Dwyer (6825079) Natalie Fraser (8382719) Vivian Ng (7660162) Due: 25/05/2012 Word Count: 2385 Tutorial: Thursday 1800-1900

Qantas Head Office 203 Coward Street Mascot NSW 2020 Ph: (02) 9691 3636 Fax: (02) 8222 4700

MGB309: Strategic Management

Semester 1, 2012

Contents
1 2 3 Preface ............................................................................................................................................. 2 Executive Summary .......................................................................................................................... 3 Two Potential Strategies .................................................................................................................. 4 3.1 Global Strategy ....................................................................................................................................... 4 Integration Strategy ..................................................................................................................... 4-5 Global Standardisation Strategy ..................................................................................................... 5

3.1.1 3.1.2 3.2

Functional Strategy ............................................................................................................................. 5-6 HR Strategy...................................................................................................................................... 6 Operational Strategy .................................................................................................................... 6-8

3.2.1 3.2.2 4 5

Comparison and Evaluation .......................................................................................................... 8-9 Recommendations
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