Strategic Analysis on Melamine Industry
Executive Summary
The melamine product manufacturing sector is still in its growth stage. However, the concept of manufacturing melamine products aims to reach current target group as well as higher middle class people, corporate sector and exporting internationally. That is why the crucial task of creating the appropriate culture and educating the customers about the quality and design of our products will be the top priority of our business. We will differentiate our product by ensuring improved quality than the market is serving now but at a lower cost because of our new technology at the price that market is charging. Again, we will come with unique and attractive design and some sort of customization to grab the higher middle class people, corporate sector and exporting.
The land for establishing the factory is owned by the partners will be leased. All the other requirements like machine and others will be purchased by the business. However, political instability, local intruders, inexperienced employees and customers, unaness about the manufacturing firm of melamine products would play a crucial role to defy the whole venture. Nevertheless, with rigorous direct selling and advertisement, a culture towards using melamine products and aness building will be done. As a manufacturing firm, Tazrian Melamine needs to create a strong, pro-active and effective human resource base.
As the long term strategy, Tazrian Melamine visualizes to be a global brand. As the initial setup cost is not huge in amount, so we forecasted to reach to break even within less than five years. It will be easier for the firm to reach the customer easily as we will provide distinctive products at market price. Along with this, the eventual employee experience, brand name and uniqueness of the product will help the company in gain economies of scale through experience curve. Eventually, we hope that Tazrian Melamine will be a distinctive manufacturing firm to provide people products
The melamine product manufacturing sector is still in its growth stage. However, the concept of manufacturing melamine products aims to reach current target group as well as higher middle class people, corporate sector and exporting internationally. That is why the crucial task of creating the appropriate culture and educating the customers about the quality and design of our products will be the top priority of our business. We will differentiate our product by ensuring improved quality than the market is serving now but at a lower cost because of our new technology at the price that market is charging. Again, we will come with unique and attractive design and some sort of customization to grab the higher middle class people, corporate sector and exporting.
The land for establishing the factory is owned by the partners will be leased. All the other requirements like machine and others will be purchased by the business. However, political instability, local intruders, inexperienced employees and customers, unaness about the manufacturing firm of melamine products would play a crucial role to defy the whole venture. Nevertheless, with rigorous direct selling and advertisement, a culture towards using melamine products and aness building will be done. As a manufacturing firm, Tazrian Melamine needs to create a strong, pro-active and effective human resource base.
As the long term strategy, Tazrian Melamine visualizes to be a global brand. As the initial setup cost is not huge in amount, so we forecasted to reach to break even within less than five years. It will be easier for the firm to reach the customer easily as we will provide distinctive products at market price. Along with this, the eventual employee experience, brand name and uniqueness of the product will help the company in gain economies of scale through experience curve. Eventually, we hope that Tazrian Melamine will be a distinctive manufacturing firm to provide people products
References: Bangladesh Web. 2007. Melamine Industry. Avaiable at (http://www.bangladesh- web.com/view.php?hidRecord=26516) [ accessed on 25th March, 2009] (http://www.bdyellowbook.com/catalog/Mills___Industries/Melamine_Industries/) [ accessed on 25th March, 2009] www.businessballs.com. [accessed on 25th March, 2009] (http://tutor2u.net/business/strategy/core_competencies.htm) [accessed on 26th March, 2009] (http://tutor2u.net/business/strategy/competitive_advantage.htm) [accessed on 26th March, 2009] http://www.12manage.com/methods_porter_competitive_advantage.html [accessed on 26th March, 2009] Adapted Michael E Income Tax Ordinance, 1984. Dhaka. Bangladesh Gadget www.decentplastic.com [accessed on 26th March, 2009]