Strategic Analysis of Easyjet
STRATEGIC MANAGEMENT ASSIGNMENT
QUESTION. TAKING INTO CONSIDERATION AN INTERNATIONAL OR DOMESTIC ORGANISATION THAT YOU BELIEVE HAS ACHIEVED SUPERIOR PERFORMANCE IN THE PAST YEAR, USE RELEVANT FRAMEWORKS AND MODELS TO APPRAISE CRITICALLY THE THIS COMPANY.
TABLE OF CONTENTS.
INTRODUCTION (COMPANY BACKGROUND) 1. DEFINITION OF TERMS 1.1 VISION AND MISION STATEMENT 1.1.1. STRATEGY 2. PART 1: ENVIRONMENTAL INDUSTRY STRUCTURE, OPPORTUNITIES AND THREATS 2.1. THE ENVIRONMENT- STEEP 2.2. THE INDUSTRY’S STRUCTURE – PORTER’S FIVE FORCES 2.3. SWOT ANALYSIS 2.3.1. INTERNAL ANALYSIS (STRENGTHS AND WEAKNESSES) 2.3.2. EXTERNAL ANALYSIS (OPPORTUNITIES AND THREATS) 3. PART 2: RESOURCES AND KEY COMPETENCES 3.1. KEY SUCCESS FACTORS 3.1.1. EASYJET’S RESOURECES (TANGIBLE AND INTANGIBLE) 3.2. EASYJET’S KEY CAPABILITIES 3.2.1 VALUE CHAIN ANALYSIS 3.2.2 KEY CAPABILITIES 3.3.1. EASYJET’S GENERIC COMPANY STRATEGY 4. PART 3: COMPANY STRATEGY MATCH TO EVVIRONMENT & DEVELOPMENTS 4.1.1. DEVELOPMENT SUGGESTIONS 4.2.2 BIBLIOGRAPHY
INTRODUCTION
EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. By introducing the ‘no-nonsense’ theory to the European market, after its deregulation in 1992, easyJet did prove power by increasing the size of the low-cost market and winning passengers from prominent traditional airlines as Lufthansa and British Airways. Stelios Haji-Ioannou established the company which is based on the low-cost, economy model of the US carrier southwest. EasyJet based it’s believe on the concept that cutting needless costs and ‘extras’ that typify traditional airlines would contribute to a change in fares.
EasyJet’s first flights flew from Luton to Glasgow and Edinburgh in 1995 with two hired Boeing 737-300 with an aptitude of 148
QUESTION. TAKING INTO CONSIDERATION AN INTERNATIONAL OR DOMESTIC ORGANISATION THAT YOU BELIEVE HAS ACHIEVED SUPERIOR PERFORMANCE IN THE PAST YEAR, USE RELEVANT FRAMEWORKS AND MODELS TO APPRAISE CRITICALLY THE THIS COMPANY.
TABLE OF CONTENTS.
INTRODUCTION (COMPANY BACKGROUND) 1. DEFINITION OF TERMS 1.1 VISION AND MISION STATEMENT 1.1.1. STRATEGY 2. PART 1: ENVIRONMENTAL INDUSTRY STRUCTURE, OPPORTUNITIES AND THREATS 2.1. THE ENVIRONMENT- STEEP 2.2. THE INDUSTRY’S STRUCTURE – PORTER’S FIVE FORCES 2.3. SWOT ANALYSIS 2.3.1. INTERNAL ANALYSIS (STRENGTHS AND WEAKNESSES) 2.3.2. EXTERNAL ANALYSIS (OPPORTUNITIES AND THREATS) 3. PART 2: RESOURCES AND KEY COMPETENCES 3.1. KEY SUCCESS FACTORS 3.1.1. EASYJET’S RESOURECES (TANGIBLE AND INTANGIBLE) 3.2. EASYJET’S KEY CAPABILITIES 3.2.1 VALUE CHAIN ANALYSIS 3.2.2 KEY CAPABILITIES 3.3.1. EASYJET’S GENERIC COMPANY STRATEGY 4. PART 3: COMPANY STRATEGY MATCH TO EVVIRONMENT & DEVELOPMENTS 4.1.1. DEVELOPMENT SUGGESTIONS 4.2.2 BIBLIOGRAPHY
INTRODUCTION
EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. By introducing the ‘no-nonsense’ theory to the European market, after its deregulation in 1992, easyJet did prove power by increasing the size of the low-cost market and winning passengers from prominent traditional airlines as Lufthansa and British Airways. Stelios Haji-Ioannou established the company which is based on the low-cost, economy model of the US carrier southwest. EasyJet based it’s believe on the concept that cutting needless costs and ‘extras’ that typify traditional airlines would contribute to a change in fares.
EasyJet’s first flights flew from Luton to Glasgow and Edinburgh in 1995 with two hired Boeing 737-300 with an aptitude of 148
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