Strategic Analysis: New York Fries
Case Title: New York Fries
Student: Sanaa Zaheer
Decision Maker:
OPERATIONAL MODEL – Part 1
Primary Model: operational excellence
Core Competency
Achieved
Proof of Achievement
Fast costumer service
Yes
Not shown
Brand identity
Yes
Known worldwide
Low cost
Yes
Made for middle income families
Secondary Model: costumer’s intimacy
Problem solving proficiency
Skills in customer needs
Customer relationship mind set
PROBLEM/ISSUES and CAUSES - Part 2
What: international growth of business
Why: management issues Political/legal problem Recession
When: immediately
COMMON DECISION CRITERIA – Part 3
Upon what basis will you make your decisions about your alternatives?
For each criterion you must indicate in both qualitative and quantitative terms what the metrics (measurements) are. A sampling is provided.
Cost
Customer satisfaction
Return on investment
Employee morale
Market share – grow market share
Corporate image
Capacity
Ease of implementation
Delivery time
Synergy
Risk
Ethics
Cash flow
Flexibility
Inventory turn
Safety
Productivity
Visual appeal – food must look appetizing
Staff turnover
Obsolescence
Quality – no chemical used. Made from raw products
Cultural sensitivity – meat products are not ideal in India
Growth rate
Motivation
Quantity
Goodwill
Profit – increase number of franchisees & fully owned business to increase profit
Competitive Advantage
Issues – Part 4
Immediate
Basic
Growth
Management
Loss of business
INDUSTRY ANALYSIS – Part 5
The Industry Size-up
1. What are the revenues for the industry?
Not specified
2. How does the industry generate revenue?
Hot dogs
Fries
Poutine
Burgers
Drinks
Toppings
3. What are the costs associated with generating revenue for the industry?
Labor
Suppliers machinery 4. How competitive is the industry – based on what factors? (Porter’s)
High
Competitive Overview
1. How many companies in the industry?
Many
Student: Sanaa Zaheer
Decision Maker:
OPERATIONAL MODEL – Part 1
Primary Model: operational excellence
Core Competency
Achieved
Proof of Achievement
Fast costumer service
Yes
Not shown
Brand identity
Yes
Known worldwide
Low cost
Yes
Made for middle income families
Secondary Model: costumer’s intimacy
Problem solving proficiency
Skills in customer needs
Customer relationship mind set
PROBLEM/ISSUES and CAUSES - Part 2
What: international growth of business
Why: management issues Political/legal problem Recession
When: immediately
COMMON DECISION CRITERIA – Part 3
Upon what basis will you make your decisions about your alternatives?
For each criterion you must indicate in both qualitative and quantitative terms what the metrics (measurements) are. A sampling is provided.
Cost
Customer satisfaction
Return on investment
Employee morale
Market share – grow market share
Corporate image
Capacity
Ease of implementation
Delivery time
Synergy
Risk
Ethics
Cash flow
Flexibility
Inventory turn
Safety
Productivity
Visual appeal – food must look appetizing
Staff turnover
Obsolescence
Quality – no chemical used. Made from raw products
Cultural sensitivity – meat products are not ideal in India
Growth rate
Motivation
Quantity
Goodwill
Profit – increase number of franchisees & fully owned business to increase profit
Competitive Advantage
Issues – Part 4
Immediate
Basic
Growth
Management
Loss of business
INDUSTRY ANALYSIS – Part 5
The Industry Size-up
1. What are the revenues for the industry?
Not specified
2. How does the industry generate revenue?
Hot dogs
Fries
Poutine
Burgers
Drinks
Toppings
3. What are the costs associated with generating revenue for the industry?
Labor
Suppliers machinery 4. How competitive is the industry – based on what factors? (Porter’s)
High
Competitive Overview
1. How many companies in the industry?
Many