Stp Analysis of Levis
HOMEWORK #1
OF
MARKETING MANAGEMENT
Submitted To:
Ms. Kanika Jhamb
Submitted By:
Leena Mohan
RA17B1A30
B-tech(Hons)+MBA(CSE)
Describe the targeting strategy of Levi’s. Describe the target market & explain the strategy being used to reach the market.
LEVI’S
Levi’s is a brand of Levi Strauss & Co., a company which is worldwide recognized to be one of the prime marketers in apparels.
Levi’s Strauss & Co. was founded by Levis Strauss who was a Bavarian immigrant in United States. Till 1870, his business of making sturdy pants for miners in the name of Levis Strauss and Co. In 1873, a European immigrant Jacob Davis and Levi Strauss agreed to patent the idea of Davis with financial help from Levis Strauss and their first product was identified by lot no. 501.
Levi’s takes pride in making original and authenticated jeans. They define a wide quality of products, from quintessential classics to favorite fits and styles. Their products range from shirts to cotton pants, from accessories and belts to ladies bags, from sunglasses and wallets to jackets and shoes.
Today, Levi Strauss & Co. has Levi’s, Dockers, Denizen and Signature brands which are trusted by people from all arena of life. These are the brands that are recognized for their quality, integrity and originality. Levi’s and Dockers are the original, authentic and peerless denim and khakis which have set a standard by them. The quality craftsmanship and premium fit in family clothing have made Signature brand a benchmark. The jeans for new generation are the specialty of Denizen brand of Levis Strauss and Co.
The employees at Levi Strauss have strong belief that business can drive profits through principles. ➢ Empathy — walking in other people’s shoes This begins with closely analyzing the people’s needs and then responding to the needs of their customers and pther staleholders.. ➢ Originality — being authentic and innovative Levi Strauss were the
OF
MARKETING MANAGEMENT
Submitted To:
Ms. Kanika Jhamb
Submitted By:
Leena Mohan
RA17B1A30
B-tech(Hons)+MBA(CSE)
Describe the targeting strategy of Levi’s. Describe the target market & explain the strategy being used to reach the market.
LEVI’S
Levi’s is a brand of Levi Strauss & Co., a company which is worldwide recognized to be one of the prime marketers in apparels.
Levi’s Strauss & Co. was founded by Levis Strauss who was a Bavarian immigrant in United States. Till 1870, his business of making sturdy pants for miners in the name of Levis Strauss and Co. In 1873, a European immigrant Jacob Davis and Levi Strauss agreed to patent the idea of Davis with financial help from Levis Strauss and their first product was identified by lot no. 501.
Levi’s takes pride in making original and authenticated jeans. They define a wide quality of products, from quintessential classics to favorite fits and styles. Their products range from shirts to cotton pants, from accessories and belts to ladies bags, from sunglasses and wallets to jackets and shoes.
Today, Levi Strauss & Co. has Levi’s, Dockers, Denizen and Signature brands which are trusted by people from all arena of life. These are the brands that are recognized for their quality, integrity and originality. Levi’s and Dockers are the original, authentic and peerless denim and khakis which have set a standard by them. The quality craftsmanship and premium fit in family clothing have made Signature brand a benchmark. The jeans for new generation are the specialty of Denizen brand of Levis Strauss and Co.
The employees at Levi Strauss have strong belief that business can drive profits through principles. ➢ Empathy — walking in other people’s shoes This begins with closely analyzing the people’s needs and then responding to the needs of their customers and pther staleholders.. ➢ Originality — being authentic and innovative Levi Strauss were the