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Stereotypes Of Women Essay

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Stereotypes Of Women Essay
Eva Powless
English 101
November 21, 2011 Stereotypical Roles Women Play In Advertisements Since the commonly known creation Bible story of Adam and Eve, women have been viewed subsidiary to men; society has formed a bias that females cannot perform jobs equivalent to or of the same value as men. The model in Figure 1 is extremely feminine, for example: her nails are painted, she is wearing multiple rings on her fingers as she holds a light grip on the steering wheel,

Since the commonly known creation Bible story of Adam and Eve, women have been viewed subsidiary to men; society has formed a bias that females cannot perform jobs equivalent to or of the same value as men. The model in Figure 1 is extremely feminine, for example: her nails are painted, she is wearing multiple rings on her fingers as she holds a light grip on the steering wheel,

Advertisements help feed into the stereotypical image of women functioning as housewives and caretakers. One might ask: is advertising simply mirroring societies view on the roles of females, or are they part of the reason why America still labels women as domesticated? Printed advertisements portray women inferior to men by the use of their context, imagery, and content. Companies use the conventional view of women in marketing strategies in order to sell their products. …show more content…
Figures 2 and 3 are subliminally underlying the message of men doing a women’s role as a housewife. Both images contain the phrase “whipped so good”; meaning that if one buys Pinnacle Vodka, it will in turn reverse the classic expectation of women fulfilling household chores and encourage men to do so instead. The advertisements encourage the idea of men superiority because they are performing duties that are seen to be abnormal, such as doing laundry or ironing
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