Statista Report
The Print Media surveys in Spain
WRRS Valencia 2009
The Print Media surveys in Spain
Asociación para la Investigación de Medios de comunicación AIMC is the Spanish JIC (Join Industry Commitiee).
With 163 members:
Media: Newspapers and Magazines Titles, Radio Stations, Tv
Channel, Internet Sites, Outdoors advertising companys and Cinema advertising companys. Advertising agencies. Advertisers.
.. and we created the EGM.
1
The Print Media surveys in Spain
EGM
The EGM is the Print Media survey in Spain
• Since 1968 • Multimedia:
• Newspapers • Magazines • Radio • Cinema • Tv • Internet • Outdoors
The Print Media surveys in Spain
EGM
The EGM is the Print Media survey in Spain
• Since 1968 • Multimedia:
• Newspapers (currency) • Magazines (currency) • Radio (currency) • Cinema • Tv (Referential for meters) • Internet (Referential for meters) • Outdoors
• The EGM is the Cross Media survey in Spain
2
The Print Media surveys in Spain
EGM Radio n = 36.000
EGM 2000
EGM Multimedia n = 43.000
The Print Media surveys in Spain
EGM Radio n = 36.000
EGM 2007
EGM Newspaper n = 32.000
EGM Multimedia n = 43.000
3
The Print Media surveys in Spain
EGM
With these extensions we have two different data for Radio and Newspapers:
The official data (multimedia+monomedia) The multimedia data from the Cross Media Survey
Example:
In 2007 the official audience of “El País" was 2,234,000 readers, and the result for the Cross Media Survey was 2,127,000 readers, some 5% less.
The Print Media surveys in Spain
EGM
The “Market” accepted the coexistence of two different data:
“the official data”, currency for the media, is used in
the
monomedia
advertising
plans
for
Radio
or
Newspapers.
“the other data” is used in the multimedia advertising
plan where Radio stations or Newspapers titles are included.
4
The Print Media surveys in Spain
EGM Radio n =
WRRS Valencia 2009
The Print Media surveys in Spain
Asociación para la Investigación de Medios de comunicación AIMC is the Spanish JIC (Join Industry Commitiee).
With 163 members:
Media: Newspapers and Magazines Titles, Radio Stations, Tv
Channel, Internet Sites, Outdoors advertising companys and Cinema advertising companys. Advertising agencies. Advertisers.
.. and we created the EGM.
1
The Print Media surveys in Spain
EGM
The EGM is the Print Media survey in Spain
• Since 1968 • Multimedia:
• Newspapers • Magazines • Radio • Cinema • Tv • Internet • Outdoors
The Print Media surveys in Spain
EGM
The EGM is the Print Media survey in Spain
• Since 1968 • Multimedia:
• Newspapers (currency) • Magazines (currency) • Radio (currency) • Cinema • Tv (Referential for meters) • Internet (Referential for meters) • Outdoors
• The EGM is the Cross Media survey in Spain
2
The Print Media surveys in Spain
EGM Radio n = 36.000
EGM 2000
EGM Multimedia n = 43.000
The Print Media surveys in Spain
EGM Radio n = 36.000
EGM 2007
EGM Newspaper n = 32.000
EGM Multimedia n = 43.000
3
The Print Media surveys in Spain
EGM
With these extensions we have two different data for Radio and Newspapers:
The official data (multimedia+monomedia) The multimedia data from the Cross Media Survey
Example:
In 2007 the official audience of “El País" was 2,234,000 readers, and the result for the Cross Media Survey was 2,127,000 readers, some 5% less.
The Print Media surveys in Spain
EGM
The “Market” accepted the coexistence of two different data:
“the official data”, currency for the media, is used in
the
monomedia
advertising
plans
for
Radio
or
Newspapers.
“the other data” is used in the multimedia advertising
plan where Radio stations or Newspapers titles are included.
4
The Print Media surveys in Spain
EGM Radio n =