State of print industry
Newspapers
One of the major reasons why newspapers are having problems financially these days is due to the fact that news can be found online for free, for which reason it is very difficult to sell that bundle of news and advertisement.
The most important thing newspapers had left was their content and they basically depreciated this. The story was contaminated as they became partisan and published less actual stories. It was not possible in many occasions to distinguish a news story from an editorial. They also kept raising the prices, and as customer started to stop their subscription, instead of researching what was making them leave, they considered them ignorant for not buying.
Results from Pew Research Center indicate that the main revenue streams of newspaper changed from an average of $16 in print revenue for every newspaper to just $1 in digital revenue. It is clear that dollars gained in digital advertising cannot offset the amount that’s lost with print advertising. What’s pushing the newspaper revenue decline further into a downward spiral is the declining in advertisement, because advertisers don’t reach as many people anymore than with other booming media industries do. The freemium model is used by The New York Times magazine and The Times magazine. This model is one where people can enjoy the basic services on a certain website for free, but needs to pay for premium services. The word consists of the words free and premium. The Sun from United Kingdom and Bild from Germany are two examples of magazine that use paywall. The example in this article is that they will use top-tier football videoclip to win readers. Switch from paid to free circulation in a profitable way is a way newspaper could ensure their survival. When many people read the newspaper because it’s free, this will attract advertisers, and has as result an increase in advertising revenue. The costs will reduce as well because of less unsold copies and cost form marketing.
The
One of the major reasons why newspapers are having problems financially these days is due to the fact that news can be found online for free, for which reason it is very difficult to sell that bundle of news and advertisement.
The most important thing newspapers had left was their content and they basically depreciated this. The story was contaminated as they became partisan and published less actual stories. It was not possible in many occasions to distinguish a news story from an editorial. They also kept raising the prices, and as customer started to stop their subscription, instead of researching what was making them leave, they considered them ignorant for not buying.
Results from Pew Research Center indicate that the main revenue streams of newspaper changed from an average of $16 in print revenue for every newspaper to just $1 in digital revenue. It is clear that dollars gained in digital advertising cannot offset the amount that’s lost with print advertising. What’s pushing the newspaper revenue decline further into a downward spiral is the declining in advertisement, because advertisers don’t reach as many people anymore than with other booming media industries do. The freemium model is used by The New York Times magazine and The Times magazine. This model is one where people can enjoy the basic services on a certain website for free, but needs to pay for premium services. The word consists of the words free and premium. The Sun from United Kingdom and Bild from Germany are two examples of magazine that use paywall. The example in this article is that they will use top-tier football videoclip to win readers. Switch from paid to free circulation in a profitable way is a way newspaper could ensure their survival. When many people read the newspaper because it’s free, this will attract advertisers, and has as result an increase in advertising revenue. The costs will reduce as well because of less unsold copies and cost form marketing.
The
References: http://www.forbes.com/sites/timworstall/2012/09/25/not-the-solution-to-the-newspaper-industry-going-bankrupt/ http://sultanknish.blogspot.nl/2009/03/why-is-newspaper-industry-really-in.html http://www.wan-ifra.org/press-releases/2013/06/02/world-press-trends-increasing-audience-engagement-is-future-for-news-media www.thebusinessdictionary.com http://www.theguardian.com/media/2013/sep/02/esquire-launch-weekly-tablet-edition http://www.theguardian.com/media-network/media-network-blog/2013/mar/07/fall-rise-magazines-print-digital http://www.ppa.co.uk/New%20PPA/Retail/Magazine%20Market%20Data/Magazines%20TheFacts/ http://mashable.com/2011/12/19/the-atlantic-digital-first/ Youtube: The suffering state of the newspaper industry Youtube: CNN: The newspaper industry in decline