Preview

Starbucks vs. Starbarks

Good Essays
Open Document
Open Document
705 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Starbucks vs. Starbarks
Starbucks vs. Starbarks In this day in age, you would be hard pressed to find an individual – young or old – who does not recognize the name Starbucks. The coffeehouse franchise has made a worldwide name for itself; and it turns out, the company will go to great lengths to make sure others do not reap the same rewards. A doggie day-care in Algonquin, IL chose the name Starbarks and is, unfortunately, experiencing severe backlash from the multi-million coffee chain. Starbucks is prepared to take Starbarks to court in order to protect their trademarked property, but Starbarks isn’t sure they can handle this fight. “The risk of not winning is scary”, Andrea McCarthy-Grzybek, co-owner of Starbarks, said. If Starbarks loses in court, they risk having to pay Starbucks’ lawyer fees to whatever extent they incurred them. The owners aren’t sure it is worth it. This Illinois based company isn’t the only one using the Starbarks brand, however. There is a pet-groomer in Connecticut, a mobile pet-spa in Memphis, and many other locations that all use the same name. The owners checked with these other businesses and none of them have faced any action from Starbucks. The owners of Starbarks are hoping to find a compromise with Starbarks; they would like to just change their colors from green to yellow and the star aspect of the logo to paws. But, if Starbucks doesn’t agree, Starbarks will surrender to the pressure of big-company power and change their name. The ethical dilemma that I see here: why is Starbucks going after this small dog day-care business in a small town in Illinois? You cannot drive through the tiniest towns in this country without seeing a Starbucks anymore. I’m from a village of 30,000, and we have three of them in our city-limits. I understand that they are trying to protect their brand, but this might be taking it a little too far. The business that Starbarks will generate has no affect on the profits of Starbucks. The companies have no

You May Also Find These Documents Helpful

  • Better Essays

    Starbucks vs Tim Hortons

    • 1379 Words
    • 6 Pages

    Starbucks and Tim Horton’s are two companies that specialize in the food and coffee service industries. Information about each company, a comparison of how each markets their brand and their differing distribution methods will be provided.…

    • 1379 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    Paper

    • 343 Words
    • 2 Pages

    Some people associate a certain taste or quality with the Starbucks name. If Breyer’s included this name on some of its ice cream, some consumers would be willing to pay extra for the…

    • 343 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    If someone claims they are a coffee drinker and go to Starbucks every morning, chances are they do not know much about coffee and they are more likely to get an espresso drink rather than a cup of coffee. Why? Because Starbucks is not known or praised for their coffee like they use to be. Their signature trademark is their latte macchiato’s, caramel frappucino’s, and random coffee themed objects and items that have turned this once original coffee shop, more into an expensive superstore full of gifts and three month old vacuumed sealed beans. Order a medium, excuse me, I mean “grande” coffee, and the barista will look at you as if you just got out of the loony bin. Peet’s Coffee and Tea, a corporate coffee shop just like Starbucks but nearly not as huge, has constantly and is still constantly putting its focus and efforts in selling high-quality coffee beans and teas to its customers, rather than focusing on the sales of espresso drinks and useless gifts to people who can even afford them. Quality is over quantity when comes between Peet’s Coffee and Tea, and Starbucks Coffee is rather the other way around.…

    • 936 Words
    • 4 Pages
    Good Essays
  • Good Essays

    The Court granted the Defendant’s request for permanent injunction against use of the mark “Starbock” or “Star Bock”, but not his use of “Star Bock Beer” as used in his logo presented. The Court denied the Starbucks’ request to cancel Bell’s…

    • 620 Words
    • 3 Pages
    Good Essays
  • Best Essays

    * Herve R, (2004). The past, present and future of Starbucks corporation. Available: http://www.calarosbay.com/files/StarbucksCaseStudy.pdf. Last accessed 30 September 2011.…

    • 4211 Words
    • 17 Pages
    Best Essays
  • Better Essays

    Starbucks has built a reputation as an ethically responsible organization in full compliance with the laws and regulations of the United States. In addition to every country they operate business or buy products in. Starbucks is committed to complying with local laws, regulations and codes. Starbucks also works fairly and honestly with government officials as well as others in the communities they serve (Starbucks, 2012). Starbucks does not only strive to report accurate and truthful financial information but also creates an ethical environment when conducting business outside the country. They are committed to increasing the high quality of coffee by providing benefits to the farmers that produce the coffee. Starbucks gives them a reasonable price that improves benefits to the farmers and strengthens the farming community. Starbucks employees (which they call partner because employees are considered part owners of the company) must ensure accuracy and integrity when disclosing books or financial records to the public and government.…

    • 1351 Words
    • 6 Pages
    Better Essays
  • Better Essays

    Marketing Mix Mkt/421

    • 871 Words
    • 4 Pages

    Starbuck’s Coffee is not just selling products, but it is a label. It is a label and a brand that consumers believe in. Starbucks decided to be personal with their customers. Understanding the consumers thoughts became a main goal for the marketing team. The marketing team understands that people want to belong and people want to feel they are being or doing something better than the quote on quote “others”. To relay these feelings to the customers Starbuck’s Coffee base the appeal on the environment that it provides for the customer. Starbuck’s Coffee expects customers to arrive at a given store, relax at a table, talk, read, listen to music, study and drink coffee.…

    • 871 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    Even though, Starbucks and Dunkin’ Donuts has a very similarities in their menus and the way how they advertise their product by using the same media market to get them out to the public. As a customer, I will prefer Dunkin’ Donuts because those stores are in walking distance from my place of work and they have two DD in my town. There is no Starbucks in near my town. For example, during the summer I go to DD just to get a drink after a hot day and I will stay to use their free Wi-Fi that is available for everyone to use. Plus, they are known for having a high quality…

    • 114 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    Koji Tanaka Susan Carder MKT333 Section 1 10/11/2013 Starbucks vs. Dunkin’ Donuts 1. Describe the targeted segment(s) of each Starbucks and Dunkin’ Donuts.…

    • 348 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Starbucks Strategy

    • 940 Words
    • 4 Pages

    Starbucks opened in 1971 as a single store focusing on specialty coffee in Seattle, Washington. Their goal was to be a different kind of company that celebrates tradition as well as its coffee that also presented a sense of connection. Since then Starbucks has proven that combining innovation as well as tradition can be a true combination for success. Starbucks’ mission statement is to inspire and nurture the human spirit-one person, one cup, and one neighborhood at a time. From its humble beginnings Starbucks has now grown to more than 18,000 stores in 62 countries.…

    • 940 Words
    • 4 Pages
    Better Essays
  • Good Essays

    Macchiato Vs Starbucks

    • 321 Words
    • 2 Pages

    The red group has chosen to use the variable cost which is the amount used or produced in which the total sum changes based on the material cost, labor cost, and overhead price. Starbucks has increased their prices for almost two dollars to capture the consumer surplus by upgrading from small to large coffee to guide customer toward the most profitable product (Dawson, 2013). A large caramel macchiato consists of caramel sauce, espresso, ice, milk and syrup costs $4.97. For instance, if the expense of a 16-ounce cup of a caramel macchiato will be broken down for a better understanding. The coffee beans are $0.60; milk is $0.08, caramel sauce is $0.05, ice is $0.03, the syrup is $0.02,…

    • 321 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Starbucks Case Analysis

    • 1308 Words
    • 6 Pages

    Starbucks recognizes its employees for much of its success. This is due mostly to maintenance of a great and proven work environment for all employees. The company does not have a formal organizational chart; sot employees are permitted by management to make decisions without a management referral. Moreover, management trust and stands behind the decision of the employees and it is this that allows for employees to thinks for themselves as a part of the business, so as to make them feel as a true asset and not as just another employee.…

    • 1308 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Coffee was introduced into Vietnam by French colonists in the late 19th century. Vietnam quickly became a strong exporter of coffee with many plantations in the central highlands. The beverage was adopted with regional variations. Because of limitations on the availability of fresh milk, the French and Vietnamese began to use sweetened condensed milk with a dark roast coffee.…

    • 6102 Words
    • 25 Pages
    Powerful Essays
  • Good Essays

    Named after the first mate in Moby Dick, Starbucks was founded in 1971 by three partners in Seattle’s renowned open-air Pike Place Market. Starbucks is now the third largest restaurant chain in the country, nearly 1,000 stores in 55 countries. It was the intention of director of retail operations and marketing Howard Schlutz to make Starbucks into “the third place” consumers frequent, after home and work. You can find a Starbucks in various settings including office buildings, bookstores, and university campuses. Starbucks promotes convenience by selling its products through retail outlets. In order to remain competitive, Starbucks has introduced many new products over the years. The recent global recession brought a change in policy, causing Starbucks to cut back on expansion in the US and focus more on international markets. Taking necessary measures to remain relevant, Starbucks has come up with successful, “keep customers coming” methods such as, Breakfast pairings, VIA instant coffee, Starbucks card, even a mobile app. Another key part of the Starbucks image involves its commitment to ethics and sustainability, “people first, profit last”. Because of its strong corporate culture, Starbucks has been ranked Fortune’s “100 Best Companies to Work for” for nearly a decade as well as being voted “Most Ethical Company” Founder and chair Schlutz is a true believer that ethical companies do better in the long run. Starbucks is also actively involved with nonprofit organizations around the globe including but not limited to Bono’s Product RED who raise money for HIV and AIDS research. The company also makes $14.5 in loans t poor farmers around the world. Schlutz key…

    • 933 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Starbucks VS City Café

    • 910 Words
    • 3 Pages

    Starbucks, CITY CAFE, the two types of operations are designed for different consumers. Consumers have two different attributes, each with their own consumer behaviors and consumption patterns. Starbucks is the most secret.…

    • 910 Words
    • 3 Pages
    Good Essays

Related Topics