Starbucks Sustainability Report
Sustainable Reporting
E cological Footprints of Starbucks Coffee Company
T able of Contents 1. 2. Introduction Company Analysis 2.1 Foundation and Development 2.2 Internationalization 2.3 Products and Services 2.4 Recognition and Awards 3. Ethical Sourcing 3.1 C.A.F.E. Practices 3.2 Coffee Purchasing 3.3 Farmer Support 3.4 Forest Carbon Programs 4. Green Store Design 4.1 Energy Conservation 4.2 Renewable Energy 4.3 Water Conservation 4.4 LEED® certification and Green Building 5. Recycling 5.1 Reusable Cups 5.2 Store Recycling 6. Corporate Social Responsibility 6.1 Community Initiatives 6.2 Youth Action Grants 7. 8. 9. Conclusion Appendix Bibliography .. ... . .. 3 4 4 4 4 5 6 6 6 ... 7 .. 7 .. 8 8 . 8 9 9 10 10 10 12 12 12 14 15 16
2|P age
1. Introduction Nowadays, sustainability is an increasing essential and important business factor for companies all around the world. Designing, producing, shipping, selling products are threatening our environment, workers and inhabitants. This is particularly true for the food and beverage industry. Some companies do not know how their raw materials are produced and how the processing influences the environment negatively. They do not mind about using chemical products that destroy the nature or exploiting workers. Thankfully, more and more companies are aware of this kind of situation and try to change. This is especially the case for companies producing and retailing beverages. Coffee beans and tea leafs are mostly produced in Asia, Africa and Latina America. It is difficult for companies which want to be eco-friendly to be sure that important exploitations respect their workers and the environment. That raises some questions: Do coffee companies can manage to know where their raw materials come from? Is it possible to reduce their impact on the environment on a fair and honest base? To answer these questions our group decided to study the biggest coffee brand of the world:
Starbucks Coffee Company.
E cological Footprints of Starbucks Coffee Company
T able of Contents 1. 2. Introduction Company Analysis 2.1 Foundation and Development 2.2 Internationalization 2.3 Products and Services 2.4 Recognition and Awards 3. Ethical Sourcing 3.1 C.A.F.E. Practices 3.2 Coffee Purchasing 3.3 Farmer Support 3.4 Forest Carbon Programs 4. Green Store Design 4.1 Energy Conservation 4.2 Renewable Energy 4.3 Water Conservation 4.4 LEED® certification and Green Building 5. Recycling 5.1 Reusable Cups 5.2 Store Recycling 6. Corporate Social Responsibility 6.1 Community Initiatives 6.2 Youth Action Grants 7. 8. 9. Conclusion Appendix Bibliography .. ... . .. 3 4 4 4 4 5 6 6 6 ... 7 .. 7 .. 8 8 . 8 9 9 10 10 10 12 12 12 14 15 16
2|P age
1. Introduction Nowadays, sustainability is an increasing essential and important business factor for companies all around the world. Designing, producing, shipping, selling products are threatening our environment, workers and inhabitants. This is particularly true for the food and beverage industry. Some companies do not know how their raw materials are produced and how the processing influences the environment negatively. They do not mind about using chemical products that destroy the nature or exploiting workers. Thankfully, more and more companies are aware of this kind of situation and try to change. This is especially the case for companies producing and retailing beverages. Coffee beans and tea leafs are mostly produced in Asia, Africa and Latina America. It is difficult for companies which want to be eco-friendly to be sure that important exploitations respect their workers and the environment. That raises some questions: Do coffee companies can manage to know where their raw materials come from? Is it possible to reduce their impact on the environment on a fair and honest base? To answer these questions our group decided to study the biggest coffee brand of the world:
Starbucks Coffee Company.
Bibliography: o Conservation International 2010, coffee + carbon, Conservation International, Arlington o Starbucks Coffee Company 2012, Starbucks Ethical Coffee Sourcing and F armer Support, Starbucks Corp., Seattle o Starbucks Coffee Company 2011, Year in Review: F iscal 2011 Starbucks Global Responsibility Report Goals and Progress 2011, Starbucks Corp., Seattle o Ethisphere 2012, 2012 world 's most ethical companies, viewed 10 November 2012, o Fredrick Ouko 2012, ANDY Receives 2012 Starbucks Youth Action Grant, ANDY Action Network for the Disabled, viewed 10 November 2012, o Starbucks Coffee Company 2012, Being A Responsible Company, viewed 10 November 2012, o Starbucks Coffee Company 2012, Community S ervice, viewed 8 November 2012, o Starbucks Coffee Company 2012, Engaging Young People, viewed 8 November 2012, o Starbucks Coffee Company 2012, Our Heritage, viewed 8 November 2012, o Starbucks Coffee Company 2012, Recycling & Reducing Waste, viewed 8 November 2012, o Starbucks Corporation 2011, o Telegraph Media Group Limited 2012, Forty years young: A history of Starbucks, viewed 10 November 2012, , viewed 1 October 2012, 16 | P a g e