Starbucks Project
Appendix 1:
Business Case
|Introduction: |
|Starbucks is a multinational coffeehouse chain based in USA, with thousands of stores across 40 countries. Howard Schultz, who led the |
|purchase of Seattle-based Starbucks Coffee in 1987 for $250,000, later boasted, “Starbucks is going to be a global brand, in the same |
|genre as Coke and Disney.” By 2003, Starbucks has grown from 15 stores and 100 employees in 1987 to more than 65,000 employees serving |
|more than 22 million customers worldwide each week. It is the leading retailer, roaster and brand of specialty coffee in the world, |
|earning more than $3.3 billion in revenues from 6,200 retail locations in 30 countries. As per Starbucks going global strategy it is |
|expanding its outlays and coffee shops across the globe and especially in growing economy like China and India. |
|Aims & Objectives of Project: |
|Aims: To Open Starbucks Coffee shop in Ahmedabad (India). |
|Objectives: |
|Introduce the most popular coffee shop of the world in most exclusive area of city and it is Satellite. |
|Create aesthetically upgraded cafeteria with pleasant and modern environment within 2months of duration. |
|To form Marketing & Service teams so that the every aspect of project is been touched. |
|Selections of appropriate medium for publicity are chosen like print media and electronic media, leaflets and hoardings.
Business Case
|Introduction: |
|Starbucks is a multinational coffeehouse chain based in USA, with thousands of stores across 40 countries. Howard Schultz, who led the |
|purchase of Seattle-based Starbucks Coffee in 1987 for $250,000, later boasted, “Starbucks is going to be a global brand, in the same |
|genre as Coke and Disney.” By 2003, Starbucks has grown from 15 stores and 100 employees in 1987 to more than 65,000 employees serving |
|more than 22 million customers worldwide each week. It is the leading retailer, roaster and brand of specialty coffee in the world, |
|earning more than $3.3 billion in revenues from 6,200 retail locations in 30 countries. As per Starbucks going global strategy it is |
|expanding its outlays and coffee shops across the globe and especially in growing economy like China and India. |
|Aims & Objectives of Project: |
|Aims: To Open Starbucks Coffee shop in Ahmedabad (India). |
|Objectives: |
|Introduce the most popular coffee shop of the world in most exclusive area of city and it is Satellite. |
|Create aesthetically upgraded cafeteria with pleasant and modern environment within 2months of duration. |
|To form Marketing & Service teams so that the every aspect of project is been touched. |
|Selections of appropriate medium for publicity are chosen like print media and electronic media, leaflets and hoardings.
Bibliography: Meredith et al… (2006) Project Managemnet A managerial Approach Source : J. Westland, The Project Management Lifecycle, Kogan Page Limited (2006). Meredith et al… (2001), Project Management in Practise www.gujaratindia.com www. http://trak.in/tags/business/Coffeebusiness