Preview

Starbucks History

Good Essays
Open Document
Open Document
822 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Starbucks History
STARBUCKS: THE PAST, TODAY AND TOMORROW

The name Starbucks coffee is known by people throughout the whole world today. Starbucks is one of the famous coffee brands and shop it also is the best coffee making. Starbucks have shown many changes throughout years, we can see the change in their coffee making. Today Starbucks has created many different type of coffee not the same as years ago. It has shown us many differences in their coffee making business.

Starbucks started business as a Private Company in 1971 with only three persons an English teacher Jerry Baldwin, history teacher Zev Siegel and writer Gordon Bowker as the worker and the owner of the first store called Starbucks coffee, Tea and Spice. The shop sells fresh-roasted, gourmet coffee beans and brewing and roasting accessories. They start their business in Seattle which they had invested $6,350 in the store. They believed that they can build a client centre base in the area and that was a very luck step for them when their store are becoming more popular. After the success with their first store they decided to open a second store.

In 1982 Starbucks had owned to five branches of Starbucks store that servings coffee to restaurants and espresso bars. As for their success, Harold Schultz was employed as the director of retail operations and marketing. After Harold became the director of retail operation and marketing he suggested to the founder of the Starbucks coffee that they opened a downtown Seattle Coffee Bars. The founders agree with his suggestion and finally opened the Downtown Coffee Bars in 1984. The Downtown Coffee Bars was a success in business and after the success of this shop they begin starting their own company in 1987 named Il Giornale and changed its name to Starbucks Cooperation, After that they opened their location in Chicago and Vancouver. In 1992 the Company went to public because of the initial public offering, since then Starbucks started to grow at



References: 1. http://www.Starbucks Wikipedia.com 2. http://lifestyle.iloveindia.com/lounge/starbucks-history

You May Also Find These Documents Helpful

  • Powerful Essays

    Starbucks Coffee originated in 1971 as a coffee and tea café opening in a small neighborhood of Seattle, Washington (Starbucks Corporation, 2010). Starbucks continued its service for Seattle residents for a decade when the new director of retail operations and marketing, Howard Shultz, decided to make some beneficial changes to the company. After two years of employment Howard Shultz decided to expand Starbucks outside of the Seattle area. In 1987 Starbucks was entering in the coffee market and the few numbers of Starbucks were now becoming a corporation (Starbucks Corporation, 2010). Fast forwarding to current times, Starbucks is now located across America and has branched out into international territory. Starbucks now ranges from selling coffees, teas, food, and coffee accessories to having its name brand coffees being sold in grocery stores.…

    • 1140 Words
    • 5 Pages
    Powerful Essays
  • Best Essays

    Starbucks Casestudy

    • 4337 Words
    • 18 Pages

    Starbucks is a coffee sensation that is sweeping the world by storm. It all began in 1971 when the first store was opened in Seattle Washington. Starbucks started out as a single coffee shop that sells high quality premium coffee beans. In the 1980’s they expanded their locations but remained in the state of Washington. Starbucks has now expanded its locations all across the US and Canada and many other countries around the world. Starbucks has managed to become the number one coffee selling company in the world without utilizing a huge advertising budget. Starbucks advertising and public relations campaigns consist mainly of news media and social media efforts to get their brand in the spot light. Starbucks rise to fame began slowly and by word of mouth. They generally try to avoid traditional media but have in recent years begun to promote their product due to competition and a minor decline in sales in some stores.…

    • 4337 Words
    • 18 Pages
    Best Essays
  • Powerful Essays

    Marketing Plan: Phase 1

    • 1630 Words
    • 7 Pages

    Starbucks is the existing organization for the marketing plan. The first Starbucks opened in 1971. The company was located in Seattle’s historic Pike Place market. Starbuck has always offered some the world’s finest fresh-roasted whole bean coffees. Moby Dick inspired the owners for the name. Howard Schultz joined Starbucks in 1981, he walked in tasted his first cup of Sumatra and was hooked. Howard’s travels to Italy captivated him with Italian coffee bars and the romance of the coffee experience. Starbucks coffeehouses are number one with most coffee lovers. They only purchase and roast high-quality whole bean coffee. One can receive genuine service, in and inviting atmosphere. Customers come to Starbucks to chat, meet up and work. The company does not only sell coffee they also have a selection of premium Tazo teas, fine pastries, music, and other treats (Starbucks, 2011).…

    • 1630 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    Starbucks APA Paper Final

    • 1942 Words
    • 6 Pages

    The first Starbucks opened in 1971, in Seattle’s historic Pike Place Market. The name, inspired by Moby Dick. Howard Schultz (Starbucks chairman, president and chief executive officer) had first walked into a Starbucks store. “He had a vision to bring the Italian coffeehouse tradition back to the United States. A place for conversation and a sense of community.” A third place between work and home. From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. ("Company Information | Starbucks Coffee Company,")…

    • 1942 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Starbucks Case Analysis

    • 1308 Words
    • 6 Pages

    In 1971, three young entrepreneurs began the Starbucks Corporation in Seattle Washington. Their key goal was to sell whole coffee beans. Soon after, Starbucks began experiencing huge growth, opening five stores all of which had roasting facilities, sold coffee beans and room for local restaurants. In 1987, Howard Schultz bought Starbucks from its original owners for $4 million after expanding Starbucks by opening three coffee bars. These coffee bars were based on an idea that was originally proposed to the owner who recruited him into the corporation as manager of retail and marketing. Overall, Schultz strategy for Starbucks was to grow slow. Starbucks went on to suffer financial losses and overhead operating expenses rose as Starbucks continued its slow expansion process. Despite the initial financial troubles, Starbucks went on to expand to 870 stores by 1996. Sales increased 84%, which brought the corporation out of debt. With the growing success, Starbucks planned to open 2000 stores by year 2000.…

    • 1308 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    Starbucks first opened in 1971 in Seattle historic Pike Place Market owned by three partners Jerry Baldwin, Zev Siegel, and Gordon Bowker. During the first decade, Jerry Baldwin, Zev Siegel, and Gordon Bowker sold high-quality coffee beans and equipment a skilled learned from coffee roasting entrepreneur Alfred Peet. In 1982, entrepreneur Howard Shultz joined Starbucks taking the role of Director of Retail Operations and while visiting Italy, Howard Shultz experience the Italian “coffee culture” where patrons sit around tables enjoying themselves while drinking coffee, socialize, and spend time in relaxation. Shultz believed the Italian “coffee culture” could serve the same purpose in United States, and incorporating…

    • 1232 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Week 3 Team Assignment

    • 2151 Words
    • 7 Pages

    Starbucks was fortunate enough to have a head start on the coffee shop boom, circa 1990, as they opened their first store in Seattle, Washington in 1971. As an initial patron of Starbucks in 1981 Howard Schultz was fascinated with the company and thorough persistence, leadership, and influence over investors he was able to purchase the company in 1987. Today Starbucks is one of the most widely known and respected organizations and industry leader of specialty coffee and related retail products (Starbucks Corporation, 2014).…

    • 2151 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Starbucks was created in 1971 by 3 coffee fanatics in Seattle, and was originally an Arabica beans store. It started expanding to a coffee shop and opened more stores throughout the country in the 1990’s and today, Starbucks owns more than 15,000 stores in 50 countries, and it had become the premier roaster and retailer of specialty coffee in the world. Starbucks’ mission statement is: “To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.”…

    • 2080 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    In 1971, it opened its first store in Seattle’s Pike Market Place. “The company purchases and roast high-quality whole bean coffees and sells them along with rich-brewed, Italian style espresso beverages, a variety of pastries and coffee related accessories and equipment – primary through the retails stores.” (http://www.starbucks.com/aboutus/overview.asp). This store was originally named Starbucks Coffee, Tea, and Spices, which later became famous for starting a corporation of small coffeehouse around the world; the company as we know it is the Starbucks Company. The company’s objective is to establish a recognizable reputation as a respected brand in the world for their management, globalization, technology, innovations, diversity, and ethics.…

    • 1392 Words
    • 4 Pages
    Powerful Essays
  • Better Essays

    The story of Starbucks coffee history begins in Seattle in 1971 when the first Starbucks opened at Pike Place Market, which is Seattle's and the Nation's oldest Farmer's Market. At this time the company was a local coffee roasting facility. That remained their core business until 1982 when Howard Schulz joined the company. He was the new marketing executive and began right away to convince more and more local cafes, upscale restaurants, and hotels to buy Starbucks coffee. The turning point for the company and the beginning of coffee history should be one year later when Schulz traveled through Italy. He got inspired by the Italian coffee bar tradition to serve fresh brewed Espresso and Cappuccino. He convinced the Starbucks founders to give his idea a chance and in 1985 he opened the first coffee bar in Seattle, named Il Giornale. (Wilson)…

    • 1739 Words
    • 7 Pages
    Better Essays
  • Best Essays

    Starbucks, Case Study

    • 2084 Words
    • 9 Pages

    Around 1987 the company was sold to Howard Schultz. He merged Starbucks with Giornale, thus creating Starbucks Corporation. Nowadays, the company runs worldwide and has passed the 18,000 store mark, distributing their products on all continents in over 60 countries (Starbucks 2012).…

    • 2084 Words
    • 9 Pages
    Best Essays
  • Good Essays

    Starbucks Study

    • 15597 Words
    • 63 Pages

    Starbucks Corporation was founded in 1985 by Howard Schultz. The origins of Starbucks reach back to 1971, when the Starbucks Coffee Company was founded by three students in Seattle. These students, Gerald Baldwin, Gordon Bowker and Zev Siegl love coffee and tea. And this was the only reason why the set up the Starbucks Coffee Company. They just want to bring the best coffee in the world to Seattle. This time Starbucks only sold the coffee beans and the according coffee machines and mills. In the first ten years four more stores were set up. Howard Schultz, who was working in a Swedish house ware company this time, recognized the development and increasing demand of coffee mills of Starbucks. Infected by his interest in this company he started his research in Starbucks. He often went to Seattle and always met the founders of Starbucks, trying to convince them to employ him. Howard Schultz, who had no idea about coffee, but a lot of knowledge about selling, stayed very obstinate and so finally in middle of 1982 he became a manager at Starbucks. Since he joined the company he started to learn as much about coffee as he could. Inspired from the Italian coffee culture, which he got know during a visit in Milan, he wanted to introduce a coffee bar culture in the United States. After disagreements with his partners he decided to set up his own business. So, in…

    • 15597 Words
    • 63 Pages
    Good Essays
  • Powerful Essays

    Essay on Starbucks Coffee

    • 2052 Words
    • 9 Pages

    In 1982, entrepreneur and current chairman, Howard Schultz, joined the company. When Schultz joined the company, he wanted to change the company’s focus away from in home coffee production and coffee bean retailing, to also include selling coffee drinks. Schultz wanted to create an Italian espresso bar atmosphere to the Starbucks Company. Siegel, Baldwin, and Bowker didn’t like the idea, but in 1984 Schultz convinced the “founders of Starbucks to test the coffee bar concept in a new location in downtown Seattle”. In 1985, Schultz decided to leave the company and start his own Italian espresso inspired company called Il Giornale. In 1987, Schultz got backing from local investors and purchased Starbucks. Shultz then changed the name Starbucks to Starbucks Corporation.…

    • 2052 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Starbucks

    • 1707 Words
    • 7 Pages

    In 1971 an english teacher a history teacher and a writer were inspired from the their love of coffee to open a coffee house. They first started by selling just the beans but then they moved on to brew the coffee. Based out of Seattle Washington, this small coffee house name Starbucks grew from the ideas of a man named Howard Shultz. Howard bought into the company in the early 80’s after taking a trip to Italy and being inspired by their culture. His inspiration and ideas proved to be right, Seattle soon became crazy about about coffee and before you know it their was lattes and mochas in everyones hands. With the great demand and success in Washington Starbucks decides expand in North America. Immediately after that Starbucks decided to expand globally and become a publicly traded company. This made Starbucks on the first coffee houses to offer stock options and health benefits to all of its partners.…

    • 1707 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    knjk

    • 362 Words
    • 2 Pages

    The first Starbucks location opened in 1971. The name is inspired by Moby Dick’s first mate. This name and the mermaid logo were inspired by the love of the sea, from Starbucks original location in Seattle Washington in the heart of Pike Place Market. Starting as a single shop specializing in high quality coffee and brewing products the company grew to be the largest roaster in Washington with multiple locations until the early 80’s. In 1981, current CEO Howard Schultz, recognized a great opportunity and began working with the founder jerry Baldwin. After a trip to Italy to find new products, Schultz realised an opportunity to bring the café community environment he found in Italy to united states and the Starbuck’s brand we know began to take form. Selling espresso by the cup was the first test. Schultz left Baldwin to start his own Italian coffee house Il Giornale which found outrageous success and in 1987 when Starbucks decided to sell the original 6 locations, Schultz raised the money with the help of investors and purchased the company and fused it with his Italian bistro locations. The company experienced rapid growth going public in 1992, and growing tenfold in 1997, with locations around the United States, japan and Singapore. Starbucks also began expanding its brand. According to George Garza in his article The history of Starbucks the following product lines were added:…

    • 362 Words
    • 2 Pages
    Satisfactory Essays

Related Topics