Starbucks Business Model
2011
Starbucks Business Model
Entrepreneurial Marketing
Christi Gisca, Andy Negus, Charlotte Smith & Grace Waite
Table of Contents
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Introduction .................................................................................................................................... 3 Background Analysis ....................................................................................................................... 3 Business Model Framework ............................................................................................................ 4 Value Creation................................................................................................................................. 5 Market Factors ................................................................................................................................ 6 Internal Capabilities ........................................................................................................................ 7 Competitive Strategy ...................................................................................................................... 9 Economic Factors .......................................................................................................................... 10 Personal/Investor Factors ............................................................................................................. 11 Conclusion ................................................................................................................................. 11
Appendix 1 – Swot Analysis .................................................................................................................. 13 Appendix 2 – Starbucks Current App Technology Available in USA ..................................................... 16 Appendix 3 - The New Service App Process
Starbucks Business Model
Entrepreneurial Marketing
Christi Gisca, Andy Negus, Charlotte Smith & Grace Waite
Table of Contents
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Introduction .................................................................................................................................... 3 Background Analysis ....................................................................................................................... 3 Business Model Framework ............................................................................................................ 4 Value Creation................................................................................................................................. 5 Market Factors ................................................................................................................................ 6 Internal Capabilities ........................................................................................................................ 7 Competitive Strategy ...................................................................................................................... 9 Economic Factors .......................................................................................................................... 10 Personal/Investor Factors ............................................................................................................. 11 Conclusion ................................................................................................................................. 11
Appendix 1 – Swot Analysis .................................................................................................................. 13 Appendix 2 – Starbucks Current App Technology Available in USA ..................................................... 16 Appendix 3 - The New Service App Process