Preview

starbucks back to its roots

Good Essays
Open Document
Open Document
829 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
starbucks back to its roots
Rapid growth was due to the unique experience for customers
Starbucks had a unique culture of treating each customer as a valued guest This culture was put to the test in the face of the massive expansion INTRODUCTION:
In 1971, English teacher Jerry Baldwin, History teacher Zev Seigel and writer Gordon Bowker who shared a love of fine coffee and exotic teas invested US$ 1,350 each and borrowed another US$ 5,000 from a bank to open up a store called Starbucks Coffee, Tea and Spice in the tourist’s Pikes Place Market in Seattle. Later the name was changed to Starbucks Coffee Company. Starbucks is named after coffee-loving first mate in Herman Melville’s Moby Dick and also because the thought of the name evoked the romance of high seas and the seas faring tradition of early traders. The Starbucks logo is a two-tailed mermaid encircled by the store’s name. Starbucks is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 20,891 stores in 62 countries, including 13,279 in the United States, 1,324 in Canada. In addition, Starbucks is an active member of the World Cocoa Foundation. Starbucks locations serve hot and cold beverages, whole-bean coffee, microground instant coffee, full-leaf teas, pastries, and snacks. The store was an immediate success, with sales exceeding expectations. Entrepreneur Howard Schultz joined Starbucks as a marketing executive in the early 1980s and acquired the company in 1987. According to the company’s mission statement Starbucks sees itself “as the premier purveyor of the finest coffee in the world while maintaining uncompromising principles while it grows”.
SUMMARY:
Starbuck was expanding his business very rapidly. They started with 11 stores in 1987 and went to 2600 stores in 2000. Starbucks achieved amazing growth and was earning huge profits. Rapid growth was due to the unique experience for

You May Also Find These Documents Helpful

  • Better Essays

    Seattle based, Starbucks Corporation is the leading coffeehouse chain in the world. The company has its operations in more than 44 countries. The main products offered by Starbucks various kinds of drinks, snacks, coffee beans. The company also operates in the field of marketing of music, books (The Company, 2008).…

    • 1705 Words
    • 7 Pages
    Better Essays
  • Best Essays

    Microeconomics and Starbucks

    • 2735 Words
    • 11 Pages

    Starbucks Coffee Company revolutionized the coffee-drinking habits of millions of Americans. Starbucks, whose bright green-and-white logo is almost as familiar as the golden arches of McDonald’s, began in Seattle in 1971 when it opened its first location in Seattle’s Pike Place Market. It operated as the sole Starbucks coffee shop until 1984 and quickly became the world’s leading retailer, roaster and brand of specialty coffee. In 2007, Americans were willingly paying $3 or more for a cappuccino or a latté, and…

    • 2735 Words
    • 11 Pages
    Best Essays
  • Powerful Essays

    Unit 1 P3 and P4

    • 2053 Words
    • 8 Pages

    Starbucks locations serve hot and cold beverages, whole-bean coffee. Most stores also sell pre-packaged food items, hot and cold sandwiches, and items such as mugs and tumblers. Starbucks. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company's products are seasonal or specific to the locality of the store. Starbucks-brand ice cream and coffee are also offered at grocery stores.…

    • 2053 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Marketing Plan: Phase 1

    • 1630 Words
    • 7 Pages

    Starbucks is the existing organization for the marketing plan. The first Starbucks opened in 1971. The company was located in Seattle’s historic Pike Place market. Starbuck has always offered some the world’s finest fresh-roasted whole bean coffees. Moby Dick inspired the owners for the name. Howard Schultz joined Starbucks in 1981, he walked in tasted his first cup of Sumatra and was hooked. Howard’s travels to Italy captivated him with Italian coffee bars and the romance of the coffee experience. Starbucks coffeehouses are number one with most coffee lovers. They only purchase and roast high-quality whole bean coffee. One can receive genuine service, in and inviting atmosphere. Customers come to Starbucks to chat, meet up and work. The company does not only sell coffee they also have a selection of premium Tazo teas, fine pastries, music, and other treats (Starbucks, 2011).…

    • 1630 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    Starbucks APA Paper Final

    • 1942 Words
    • 6 Pages

    The first Starbucks opened in 1971, in Seattle’s historic Pike Place Market. The name, inspired by Moby Dick. Howard Schultz (Starbucks chairman, president and chief executive officer) had first walked into a Starbucks store. “He had a vision to bring the Italian coffeehouse tradition back to the United States. A place for conversation and a sense of community.” A third place between work and home. From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. ("Company Information | Starbucks Coffee Company,")…

    • 1942 Words
    • 6 Pages
    Better Essays
  • Better Essays

    The story of Starbucks coffee history begins in Seattle in 1971 when the first Starbucks opened at Pike Place Market, which is Seattle's and the Nation's oldest Farmer's Market. At this time the company was a local coffee roasting facility. That remained their core business until 1982 when Howard Schulz joined the company. He was the new marketing executive and began right away to convince more and more local cafes, upscale restaurants, and hotels to buy Starbucks coffee. The turning point for the company and the beginning of coffee history should be one year later when Schulz traveled through Italy. He got inspired by the Italian coffee bar tradition to serve fresh brewed Espresso and Cappuccino. He convinced the Starbucks founders to give his idea a chance and in 1985 he opened the first coffee bar in Seattle, named Il Giornale. (Wilson)…

    • 1739 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Starbucks Ltd.

    • 2467 Words
    • 10 Pages

    Three Seattle entrepreneurs started the Starbucks Corporation in 1971the name comes from Herman Melville 's Moby Dick. Their prime product was the selling of whole bean coffee in one Seattle store. By 1982, this business had grown tremendously into five stores selling the coffee beans, a roasting facility, and a wholesale business for local restaurants. Howard Schultz, a marketer, was recruited to be the manager of retail and marketing. He brought new ideas to the owners, but was turned down. Schultz in turn opened his own coffee bar in 1986 based on Italian coffee cafes, selling brewed Starbucks coffee. By 1987, Schultz had expanded to three coffee bars and bought Starbucks from the original owners for $4 million. He changed the name of his coffee bars from Il Giornale to Starbucks. His intention for the company was to grow slowly with a very solid foundation. He wanted to create a top-notch management by wooing top executives from other well-known corporations. For the first two years, Starbucks losses doubled as overhead and operating expenses increased with Starbucks ' expansion. Schultz stood his ground and did not sacrifice long-term integrity and values for short-term profit. By 1991, Starbucks ' sales increased by 84% and the company was out of debt. Starbucks grew to 26 stores by 1988. By 1996 it grew to 870 stores with plans to open 2000 stores by the year 2000.…

    • 2467 Words
    • 10 Pages
    Good Essays
  • Powerful Essays

    Essay on Starbucks Coffee

    • 2052 Words
    • 9 Pages

    Starbucks’ opened its first store in 1971, at Pike Place Market in Seattle, by three partners Zev Siegel, Jerry Baldwin and Gordon Bowker. Starbucks opened with the intent of being a gourmet coffee bean retailer and coffee equipment seller. The Starbucks name and logo came from two influences; a character named Starbuck in the classic book, Moby Dick, and a mining camp on the base of Mt. Rainier called Starbo. These two influences were combined to create Starbucks.…

    • 2052 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Coffee and Starbucks

    • 14811 Words
    • 60 Pages

    Starbucks began in 1971 when three academics—English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker—opened a store called Starbucks Coffee, Tea, and Spice in the touristy Pikes Place Market in Seattle. The three partners shared a love of fine coffees and exotic teas and believed they could build a clientele in Seattle much like that which had already emerged in the San Francisco Bay area. Each invested $1,350 and borrowed another $5,000 from a bank to open the Pikes Place store. Baldwin, Siegel, and Bowker chose the name Starbucks in honor of Starbuck, the coffee-loving first mate in Herman Melville's Moby Dick(so company legend has it), and because they thought the name evoked the romance of the high seas and the seafaring tradition of the early coffee traders. The new company's logo, designed by an artist friend, was a two-tailed mermaid encircled by the store's name.…

    • 14811 Words
    • 60 Pages
    Powerful Essays
  • Good Essays

    Starbucks Study

    • 15597 Words
    • 63 Pages

    Starbucks Corporation was founded in 1985 by Howard Schultz. The origins of Starbucks reach back to 1971, when the Starbucks Coffee Company was founded by three students in Seattle. These students, Gerald Baldwin, Gordon Bowker and Zev Siegl love coffee and tea. And this was the only reason why the set up the Starbucks Coffee Company. They just want to bring the best coffee in the world to Seattle. This time Starbucks only sold the coffee beans and the according coffee machines and mills. In the first ten years four more stores were set up. Howard Schultz, who was working in a Swedish house ware company this time, recognized the development and increasing demand of coffee mills of Starbucks. Infected by his interest in this company he started his research in Starbucks. He often went to Seattle and always met the founders of Starbucks, trying to convince them to employ him. Howard Schultz, who had no idea about coffee, but a lot of knowledge about selling, stayed very obstinate and so finally in middle of 1982 he became a manager at Starbucks. Since he joined the company he started to learn as much about coffee as he could. Inspired from the Italian coffee culture, which he got know during a visit in Milan, he wanted to introduce a coffee bar culture in the United States. After disagreements with his partners he decided to set up his own business. So, in…

    • 15597 Words
    • 63 Pages
    Good Essays
  • Powerful Essays

    A small coffee shop was opened in 1971 by three men, Zev Siegl, Gordon Bowker, and Jerry Baldwin in Seattle’s Pike Place Market; they named the shop Starbucks Coffee, Tea, and Spices. The retail company was successful in the sale of tea, spices, ground coffee, and roasted whole bean coffee. However, in 1980 Siegl sold his part of the business. In 1982, Baldwin hired Howard Schultz, a salesperson of plastic, into the Starbucks venture. After experiencing popular espresso bars in Milan while on a business trip Schultz discovers the potential for Seattle. Finally, Schultz shares his discovery of lattes and mochas with Seattle and the city instantly become fans of coffee (Gourmet Coffee Zone.com, 2008).…

    • 3380 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    From the Starbucks website we find that the Starbucks ' mission statement is, "Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow". The website goes on to say "the…

    • 1846 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Customers have become accustomed to the services they provide and the convenience they bring, therefore the demand for Starbucks is inelastic.…

    • 680 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Starbucks Corporation originated as a single store in the Pacific Northwest – downtown Seattle, WA in Pike’s Place Market over 40 years ago. The company started in 1971; the corporation was formed 1985. The Starbucks Mission Statement follows:…

    • 3277 Words
    • 14 Pages
    Best Essays
  • Good Essays

    History of Starbucks

    • 980 Words
    • 4 Pages

    Starbucks started in 1971 when three academics opened a store called Starbucks Coffee, Tea and Spice in Pike Place Market in Seattle. The three academics, writer Gordon Bowker, English teacher Jerry Baldwin, and History teacher Zev Siegel, shared a passion of exotic teas and fine coffees and believed that in Seattle, they would be able to build a clientele. Each academic invested $1,350 and borrowed $5,000 from a bank to open the original Starbucks. Baldwin, Siegel and Bowker chose the name Starbucks in honor of Starbuck—the coffee-loving first mate in Herman Melville’s Moby Dick. At least, that is what the legends are. They believed the name evoked the romance of the high seas and the seafaring tradition of the early coffee traders. The company’s logo was designed by an artist—a two-tailed mermaid encircled by the store’s name.…

    • 980 Words
    • 4 Pages
    Good Essays

Related Topics