Starbucks and Dunkin' Donuts
Food and Beverage Industry: Starbucks and Dunkin’ Donuts
By
Shelby Chambers
Chengyuan Chen
Natalie Suarez
Yaxin Wang
Fei Zhu
Organizational Decision Making
Professor Eshra
St. John’s University
April 7, 2014
Table of Contents
Pages
Introduction………………………………………………………………………...2
History and Background Starbucks…………………………………………………………………….2 Dunkin’ Donuts……………………………………………………………...3
Critical Decisions…………………………………………………………………..5
Decision Analysis…………………………………………………………………..6 Advantages of Starbucks…………………………………………………….7 Disadvantages of Starbucks…………………………………………………8 Advantages of Dunkin’ Donuts……………………………………………..8 Disadvantages of Dunkin’ Donuts…………………………………………..9
Decision Modeling Starbucks…………………………………………………………………....9 Dunkin’ Donuts……………………………………………………………10
Recommendations………………………………………………………………...12
Conclusion………………………………………………………………………...12
References………………………………………………………………………...14
Introduction
When someone is asked about coffee two places come to mind: Starbucks and Dunkin’ Donuts. Both organizations have made a tremendous impact in the industry and are recognized for their own specialties. On one hand, Starbucks has a brand name that is associated with quality coffee and excellent customer service, which is well known across the nation. In addition to their brand name, Starbucks offers the “Starbucks experience” which entails perfectly blended coffee, premium music, friendly staff and warm atmosphere. On the other hand, there is Dunkin’ Donuts who isn’t at the same level as Starbucks at the moment but has some potential. The Dunkin’ Donuts brand thus far has focused on their donuts and is trying to make a new name for themselves. We will discuss the different routes both organizations have taken over the years, how they have been impacted, and what we believe their next steps should be.
History and Background
Starbucks
Starbucks Corporation is an American global coffee
By
Shelby Chambers
Chengyuan Chen
Natalie Suarez
Yaxin Wang
Fei Zhu
Organizational Decision Making
Professor Eshra
St. John’s University
April 7, 2014
Table of Contents
Pages
Introduction………………………………………………………………………...2
History and Background Starbucks…………………………………………………………………….2 Dunkin’ Donuts……………………………………………………………...3
Critical Decisions…………………………………………………………………..5
Decision Analysis…………………………………………………………………..6 Advantages of Starbucks…………………………………………………….7 Disadvantages of Starbucks…………………………………………………8 Advantages of Dunkin’ Donuts……………………………………………..8 Disadvantages of Dunkin’ Donuts…………………………………………..9
Decision Modeling Starbucks…………………………………………………………………....9 Dunkin’ Donuts……………………………………………………………10
Recommendations………………………………………………………………...12
Conclusion………………………………………………………………………...12
References………………………………………………………………………...14
Introduction
When someone is asked about coffee two places come to mind: Starbucks and Dunkin’ Donuts. Both organizations have made a tremendous impact in the industry and are recognized for their own specialties. On one hand, Starbucks has a brand name that is associated with quality coffee and excellent customer service, which is well known across the nation. In addition to their brand name, Starbucks offers the “Starbucks experience” which entails perfectly blended coffee, premium music, friendly staff and warm atmosphere. On the other hand, there is Dunkin’ Donuts who isn’t at the same level as Starbucks at the moment but has some potential. The Dunkin’ Donuts brand thus far has focused on their donuts and is trying to make a new name for themselves. We will discuss the different routes both organizations have taken over the years, how they have been impacted, and what we believe their next steps should be.
History and Background
Starbucks
Starbucks Corporation is an American global coffee
References: Boyer, K. (2013, Sept. 20). Behind the scenes at Starbucks supply chain operations it 's plan, source, make & deliver. Retrieved from http://www.supplychain247.com/article/behind_the_scenes_at_starbucks_supply_chain_operations/green Donato-Weinstein, N. (2014, Jan. 13). Dunkin ' Donuts seeks franchisees for bay area expansion. Retrieved from http://www.bizjournals.com/sanjose/news/2014/01/13/dunkin-donuts-plots-bay-area-expansion.html?page=all Green, M. (2012, Feb. 24). A strategic analysis of Starbucks: Company background and history. Retrieved from http://meangreen.hubpages.com/hub/A-Strategic-Analysis-of-Starbucks-Company-Background-and-History Reinwald, C. (2011, Nov. 30). Original Dunkin ' Donuts in Quincy goes retro: Renovation brings an old-time jolt to doughnut chain 's first shop. The Boston Globe. Retrieved from http://www.bostonglobe.com/business/2011/11/29/dunkin-original-flavor-back/6YdwVPXY0iQjrIQDU7P8HN/story.html Sabre, White (July 11, 2012). "Starbucks Global Month of Service" Simon, Bryant. 2009. Everything but the Coffee: Learning About America from Starbucks. Berkeley: University of California Press. Tom, Taulli. Investor Place Writer & IPO Playboo Editor (July 27, 2013) "Dunkin Donuts Stock-3 Pro and 3 Con. The brand is strong, but investors should be cautious".