Preview

Star Tv Network

Good Essays
Open Document
Open Document
582 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Star Tv Network
CASE STUDY ON STAR TV NETWORK – SECOND DRAFT

Satellite Television Asian Region (STAR) is an Asian TV service owned by News Corporation. In 2009, News Corporation restructured STAR Asia into four units – STAR India, STAR Greater China, STAR Select and Fox International Channels Asia. Shiau Hong-chi says that Murdoch's purchase of STAR TV in 1992 was based on a theory of media globalization assuming that people across nations and languages will watch the same TV programs. Shiau says that the original plan for STAR TV was to broadcast popular American shows to Asian audience with as less effort as possible. However the plan was unsuccessful and STAR TV had to invest on local branches to make local shows.

STAR FAMILY IN INDIA
• • • • • • • • • • • • STAR PLUS CHANNEL V STAR WORLD ABP NEWS (EARLIER STAR NEWS) STAR GOLD STAR CRICKET STAR MOVIES STAR UTSAV STAR PRAVAH ESPN STAR STAR VIJAY NATIONAL GEAOGRAPHIC

About STAR PLUS : Launched in 1992,21 February as Star TV. STAR Plus is a Hindi language general entertainment television channel based in India. 1992, Star Plus was an English language television channel showing international content from the U.S, U.K and Australia. Ended its relationship with Zee TV, Star Plus was transformed into a Hindi language channel.

Headquarters in Mumbai, Maharashtra, India Broadcast area Australia, Europe, Hong Kong, India, Middle East, New Zealand, Singapore, United Kingdom, Mauritius, Indian Ocean, United States, Canada STAR PLUS found success in 2000 with BALAJI Telefilms.

Longest Running Soap - “ K ” Series : Longest Running Soap - “ K ” Series 3 Jul 2000 - 6 Nov 2008 1830 episodes 16 Oct 2000 - 9 Oct 2008 1700 episodes Kaun Banega Crorepati & Khichdi (2003) Kumkum 15 Jul 2002 - 13 Mar 2009 1450 episodes Kasauti Zindagi Ki 29 Oct 2001 - 28 Feb 2008 1400 episodes Bhabi

Mission To provide the best & quality entertainment to the audience.
Star Plus Reveals Its Vision Of The Future The channel claims that its vision
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Leadership Analysis Of Astro Malaysia Holdings Berhad
    • 2070 Words
    • 9 Pages

    Leadership Analysis Of Astro Malaysia Holdings Berhad

    This report analyses on Astro Malaysia Holdings Berhad, Malaysia’s dominant cross-media company with important roles in Direct-To-Home (DTH) television services, commercial radio as well as television programming (Accountable, 2010). It was founded by Malaysia’s second richest man, Tan Sri Tatparanandam Ananda Krishnan, on the 1st of June, 1996 (Asia-Pacific Broadcasting Union, 2011). Astro is the abbreviation for All-Asian Satellite Television and Radio Operator and is based in Kuala Lumpur, Malaysia (Prezi Inc, 2015). In 1996, Astro started with only 22 channels and 8 radio stations (Moh, 2009). Presently, Astro offers 183 television channels, whereby 53 of the channels are of High Definition (HD), and approximately 66 percent…

    • 2070 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Good Essays

    Swot
    • 690 Words
    • 3 Pages

    Swot

    Astro All Asia Networks plc (Astro) is one of the Malaysia’s leading cross-media group which provides direct-to-home satellite pay television services, commercial radio and TV programming in Malaysia and Hong Kong. The company is involved in the production, acquisition, commissioning, and distribution of films; production, processing, and exporting animated motion pictures; research, development, and licensing of multimedia and interactive products and applications; multimedia and interactive advertising; letting of property and related services; consultancy and support services, advertising agency services, Internet services, and marketing and consulting services. Astro has 12 wholly owned subsidiaries, one associate company namely, Kristal-Astro Sdn. Bhd. and AETN All Asia Networks Pte Ltd, a joint venture company. The company operates more than 119 pay-TV channels in four major languages across Malaysia and Brunei. The company is headquartered at Kuala Lumpur in Malaysia.…

    • 690 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Change Management Showtime Arabia Case Study
    • 2053 Words
    • 9 Pages

    Change Management Showtime Arabia Case Study

    External factors such as free-to-air television of the MBC group channels in 2007, pose more of a threat in the future due to the fast-changing nature of the industry so in regards to the market growth of the network itself. Contributing towards the external factors are the networks who “copycat” the Showtime Arabia network is a large threat where if Showtime Arabia develops something new, the network frequently sees its competitors doing the same thing one week later. While the force of retrenchment and downsizing of the company had been implemented amongst Showtime Arabia network; due to the competitive nature of television industry, had shown success a lot of the previous workers had been redeployed to other roles.…

    • 2053 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Bsb Versus Sky Tv
    • 2049 Words
    • 9 Pages

    Bsb Versus Sky Tv

    British Satellite Broadcasting (BSB) was to be the first mover and quickly acquired a 15 year franchise for the DBS channels. BSB planned to start broadcasting by the fall of 1989, investing $500 million and projecting to break-even 4 years later. Sky Television a subsidiary of Rupert Murdoch’s News Corporation unexpectedly announced its entry into the satellite broadcasting market. Murdoch known for his aggressiveness aimed to start broadcasting from Sky’ leased medium powered satellite by February 1989 becoming the real first mover in the market. This led to an intense battle between BSB and Sky as they fought to gain the upper hand. By October 1990, both BSB and Sky were making combined losses of $10 million per week.…

    • 2049 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Good Essays

    Cartoon Network
    • 762 Words
    • 4 Pages

    Cartoon Network

    Cartoon Network (CN) is an American cable television network owned by Turner Broadcasting which primarily airs animated programming . The channel was launched on October 1, 1992, after Turner purchased the animation studio Hanna-Barbara Productions in 1991. It was originally a 24-hour outlet for classic animation properties from the Turner Broadcasting libraries and was all-ages-oriented, but now the channel targets kids and teens (about ages 8-15) with mature content during its late night daypart Adult Swim, which is treated as a separate entity for promotional and ratings purposes.…

    • 762 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Dish Tv Analysis
    • 2470 Words
    • 10 Pages

    Dish Tv Analysis

    Dish TV* is India’s first private Indian company to start Direct to Home (DTH) satellite broadcast operations in the country. Dish TV’s DTH services was hard launched in May 2005. It provides multi-channel subscription television service and interactive services. Its…

    • 2470 Words
    • 10 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Ugc Based Travel Show
    • 2747 Words
    • 11 Pages

    Ugc Based Travel Show

    Major channels like the Discovery Channel launched the Bangla and Telugu language feeds along with the already existing Hindi feed…

    • 2747 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Ndt Company
    • 2691 Words
    • 11 Pages

    Ndt Company

    NDTV (New Delhi Television Limited), founded in 1988, is a private television company in India. It was founded by Prannoy Roy, an eminent journalist and current chairman and director of NDTV Group. NDTV currently has more than 1,000 employees producing news from over twenty plus locations in India. NDTV is among India 's top broadcasters and has twenty-three offices and studios across the country. Its three national news channels NDTV 24/7, NDTV India and NDTV Profit form the core of the company. With its foray into infotainment channels like NDTV Imagine and NDTV Goodtimes, the company has become a full-fledged media player and has seen a transformation from the days when it used to produce a solitary but pioneering show 'The World This Week '. NDTV has set-up NDTV Worldwide (Media Consulting), NDTV Convergence (Digital Media), NGEN (Media Process Outsourcing) and NDTV Labs (Media Software & Technology). It is India 's first and largest private producer of news, current affairs and entertainment television. It is home to the country 's best and brightest reporters, anchors and producers; 23 offices and studios across the country host India 's most modern and sophisticated production and news-gathering facilities. As an organization, NDTV is totally committed to one cause: to use its extensive expertise, experience, technology and reach to create unparalleled coverage of the latest in domestic and international news and entertainment for viewers at home and around the world In 2007, the company broke new ground, formulating a strategy to build a global business. NDTV Networks Plc, a subsidiary of NDTV was formed to seize opportunities in areas ‘beyond news’. The Company launched NDTV Imagine (for general entertainment), NDTV Good Times under NDTV Lifestyle Company (for lifestyle content), NDTV Convergence (triple play;…

    • 2691 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Statistics
    • 367 Words
    • 3 Pages

    Statistics

    He has been a rising star and his movies have broken box office record especially in the last 2 years with ‘PK’ grossing at 735 crores worldwide.…

    • 367 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    4P analysis of Phoenix
    • 1215 Words
    • 5 Pages

    4P analysis of Phoenix

    Therefore, having examined all the characteristics of TV population, it is not hard to find the clear market segmentation of Phoenix. Individuals who own high educational background, possess a high position with high income are carefully targeted, which means the information and news content of Phoenix TV have been made to satisfy the tastes and interests of this group of viewers. By doing so, Phoenix defines exactly who they want to reach, making itself stand out from many other TV channels in Greater China.…

    • 1215 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Internet and Service
    • 3157 Words
    • 10 Pages

    Internet and Service

    This report covers the analysis of Starhub Service Provider. It also covers the services given by the telecommunication services in Singapore and History of StarHub over the 10…

    • 3157 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Revenue and Different Dd Channels
    • 700 Words
    • 3 Pages

    Revenue and Different Dd Channels

    The channel began broadcast on an experimental basis on September 15, 1959 from a makeshift studio at Akashvani Bhavan in New Delhi as part of All India Radio…

    • 700 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Astro Monopoly
    • 752 Words
    • 4 Pages

    Astro Monopoly

    Watching television has become a basic necessity among the people from all walks of life in today’s affluent society. In globalize era by today, the amount of satellite television provider has increase vigorously in the world. But Astro is still the one and only satellite television provider available in our country, Malaysia. (Wikipedia)The definition of Astro is an acronym for All-Asian Satellite Television and Radio Operator. Astro is Malaysia’s leading integrated cross-media group with operations in 4 key businesses: Pay TV, Radio, Content and Digital. It also transmits digital satellite television and radio to household in Malaysia and Brunei.…

    • 752 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Case Study on Doordarshan
    • 1152 Words
    • 5 Pages

    Case Study on Doordarshan

    The experimental telecast started in Delhi in September 1959 with a small transmitter and a market shift studio and regular daily transmission started in 1965.…

    • 1152 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Shreya Gohal
    • 442 Words
    • 2 Pages

    Shreya Gohal

    Lata Mangeshkar, Shreya Ghoshal he could cross no one could beat him in a few years…

    • 442 Words
    • 2 Pages
    Satisfactory Essays
    Read More

Related Topics