star bucks
Star bucks ukessays.com /essays/international-business/star-bucks.php
1. INTRODUCTION
The following content is a case study on star bucks company one if the famous and well known coffee shop in the world. This case study highlights about the
· SWOT ANALYSIS
· PESTLE ANALYSIS
· PORTERS FIVE FORCES
The history of star bucks takes us back in the year 1971. It is a trade mark of (SBUX) in Seattle. In the start it was a purchaser and roaster of whole coffee beans. In the year 1970 the first star bucks out let opened which used to provide finest coffee and coffee related products to the thirsty people of Seattle.
In the year 1990 star bucks went global expanding in the United States and soon become a publicly traded company. In 2000 the company expended in more than 15000 outlets in around more than 15 countries. Starbucks mission statement is simple; to inspire and nurture the human spirit— one person, one cup, and one neighbourhood at a time
2. Swot analysis for star bucks
2.1 Strength
* The star bucks has a strong ethical values and also a strong ethical mission statement ‘Starbucks is committed to a role of environmental leadership in all facets of our business' a positive approach towards had made star bucks one of the no1 specialty retailer.
* The market share and capitalization star bucks owned £4596.6 million and sales growth by 20.9%
* Star bucks holds a strong position in the market wherein they have 8,500 shops owned by star bucks directly and also around 6,500 shops on franchises and licences with excellent workforce and management that provide excellent service to the customer
* In 2005 star bucks was one of the fortunes in 100 companies to work for this was mainly because of the well efficient organisation resource management.
2.2 Weaknesses:
* The key weakness of star bucks is their weakened innovation and creativity that has limited them to coffee and coffee related products
* As competitive pressure increases the lower
1. INTRODUCTION
The following content is a case study on star bucks company one if the famous and well known coffee shop in the world. This case study highlights about the
· SWOT ANALYSIS
· PESTLE ANALYSIS
· PORTERS FIVE FORCES
The history of star bucks takes us back in the year 1971. It is a trade mark of (SBUX) in Seattle. In the start it was a purchaser and roaster of whole coffee beans. In the year 1970 the first star bucks out let opened which used to provide finest coffee and coffee related products to the thirsty people of Seattle.
In the year 1990 star bucks went global expanding in the United States and soon become a publicly traded company. In 2000 the company expended in more than 15000 outlets in around more than 15 countries. Starbucks mission statement is simple; to inspire and nurture the human spirit— one person, one cup, and one neighbourhood at a time
2. Swot analysis for star bucks
2.1 Strength
* The star bucks has a strong ethical values and also a strong ethical mission statement ‘Starbucks is committed to a role of environmental leadership in all facets of our business' a positive approach towards had made star bucks one of the no1 specialty retailer.
* The market share and capitalization star bucks owned £4596.6 million and sales growth by 20.9%
* Star bucks holds a strong position in the market wherein they have 8,500 shops owned by star bucks directly and also around 6,500 shops on franchises and licences with excellent workforce and management that provide excellent service to the customer
* In 2005 star bucks was one of the fortunes in 100 companies to work for this was mainly because of the well efficient organisation resource management.
2.2 Weaknesses:
* The key weakness of star bucks is their weakened innovation and creativity that has limited them to coffee and coffee related products
* As competitive pressure increases the lower