Squirrel Defense Case
Squirrel Defense, Inc. (SDI)
SDI will be the leading force and the first point of reference in providing a reliable defense to eliminating the theft of food from bird feeders.
I feel my proposed vision statement defines SDI`s purpose, but only in terms of bottom line measures rather than of the organization's values (it lacks the values of the organization). For employees, my proposed vision gives no direction about how they are expected to behave but inspires them to give their best (so that we will be the first point of reference to consumers). I feel the vision shapes customers' understanding of what we provide and why they should patronize from the SDI.
The proposed vision does give a specific reason of SDI`s reason for existence. The vision answers the question “Why?” rather than just explaining what you do. The proposed vision lets the consumers know, “what business we are really in”. The vision paints a vivid picture of what the future looks like if SDI stays focus, but at the same time challenges SDI to strive for the number one spot in bird feeder retail. …show more content…
Values provide guidelines on how you should proceed as you pursue your purpose and picture of the future. They answer the questions, “What do I want to live by?” and “How?” It’s almost as if my proposed vision minus linking the vision with company values is a bunch of empty words. If I had to propose a new vision statement I would implement company values, because life is about value conflicts. When these conflicts arise, people need to know which value they should focus on. The missing value section would help clarify what SDI will and won’t do to achieve its
SDI will be the leading force and the first point of reference in providing a reliable defense to eliminating the theft of food from bird feeders.
I feel my proposed vision statement defines SDI`s purpose, but only in terms of bottom line measures rather than of the organization's values (it lacks the values of the organization). For employees, my proposed vision gives no direction about how they are expected to behave but inspires them to give their best (so that we will be the first point of reference to consumers). I feel the vision shapes customers' understanding of what we provide and why they should patronize from the SDI.
The proposed vision does give a specific reason of SDI`s reason for existence. The vision answers the question “Why?” rather than just explaining what you do. The proposed vision lets the consumers know, “what business we are really in”. The vision paints a vivid picture of what the future looks like if SDI stays focus, but at the same time challenges SDI to strive for the number one spot in bird feeder retail. …show more content…
Values provide guidelines on how you should proceed as you pursue your purpose and picture of the future. They answer the questions, “What do I want to live by?” and “How?” It’s almost as if my proposed vision minus linking the vision with company values is a bunch of empty words. If I had to propose a new vision statement I would implement company values, because life is about value conflicts. When these conflicts arise, people need to know which value they should focus on. The missing value section would help clarify what SDI will and won’t do to achieve its