Spss Softdrink Questionnaire
SPSS Softdrink Questionnaire
Marketing Research
INTRODUCTION TO STUDENTS
SPSS is recognized as one of the leading software packages for statistical analysis. For about the last 10 years, it has been packaged with marketing research texts as an ancillary resource. However, there has not been an organized attempt to integrate SPSS with the marketing research course. The objective of these SPSS Exercises is to do just that – integrate the use of SPSS into the Marketing Research course, resulting a significant data management component.
The need for a significant data management component came from several sources. First, the University of Central Arkansas College of Business has a Business Advisory Council, which advises the college with regard to curriculum, recommended that graduates needed stronger data management skills. Second, as Faculty Advisor for the UCA Marketing Club, and a member of the Central Arkansas Professional Chapter of the American Marketing Association, I am hearing from the marketing professionals is that marketing majors need better data management skills. Given the preceding, I decided to develop computer-based exercises using SPSS, with the objective of increasing student proficiency in data analysis and data management.
The SPSS Exercises which correlate with the Softdrink Questionnaire are included in the data analysis chapters in McDaniel & Gates, Marketing Research, 6e. The SPSS Software is very user-friendly, and the mechanics of its use can be integrated into daily class sessions. Lastly, SPSS provides a number of learning resources. Their web site address is www.spss.com. Soft Drink & Beverage Consumption Questionnaire
1. Do you drink soft drinks? _____ YES (1) _____ NO (0)
If NO, go to number 11.
2. What percent of your soft drink consumption is:
a. Drinks with sugar _____%
b. Drinks without sugar (diet) _____%
3. What percent of your soft drink consumption is:
a. Drinks with caffeine _____%
b.
Marketing Research
INTRODUCTION TO STUDENTS
SPSS is recognized as one of the leading software packages for statistical analysis. For about the last 10 years, it has been packaged with marketing research texts as an ancillary resource. However, there has not been an organized attempt to integrate SPSS with the marketing research course. The objective of these SPSS Exercises is to do just that – integrate the use of SPSS into the Marketing Research course, resulting a significant data management component.
The need for a significant data management component came from several sources. First, the University of Central Arkansas College of Business has a Business Advisory Council, which advises the college with regard to curriculum, recommended that graduates needed stronger data management skills. Second, as Faculty Advisor for the UCA Marketing Club, and a member of the Central Arkansas Professional Chapter of the American Marketing Association, I am hearing from the marketing professionals is that marketing majors need better data management skills. Given the preceding, I decided to develop computer-based exercises using SPSS, with the objective of increasing student proficiency in data analysis and data management.
The SPSS Exercises which correlate with the Softdrink Questionnaire are included in the data analysis chapters in McDaniel & Gates, Marketing Research, 6e. The SPSS Software is very user-friendly, and the mechanics of its use can be integrated into daily class sessions. Lastly, SPSS provides a number of learning resources. Their web site address is www.spss.com. Soft Drink & Beverage Consumption Questionnaire
1. Do you drink soft drinks? _____ YES (1) _____ NO (0)
If NO, go to number 11.
2. What percent of your soft drink consumption is:
a. Drinks with sugar _____%
b. Drinks without sugar (diet) _____%
3. What percent of your soft drink consumption is:
a. Drinks with caffeine _____%
b.