Sport Consumer Behavior Analysis
Sport Consumer Behavior Analysis Paper
Sport Marketing – Spring 2011
By: Robert Kampson Dr. Covell It’s obvious that the sport industry exists to fill the wants that people (fans) have. A closer look helps one to figure out why theses fans have a deep dedication to one particular franchise. The assignment at hand digs into the inner meaning of why and how a fan can have such a dyer commitment with a team. Also, the assignment uses two excerpts from Fever Pitch by Hornby, N. and On being Brown by Huler, S. to compare and contrast two different fans of two different sports in two different parts of the world. Billie Holliday, once said “No two people on earth are alike”, and he is completely correct. Sports fans prove this theory when two New Yorkers can cheer for two different football teams, when two Boston Red Socks fans want two different pitches, the list is endless. As a sport marketer it’s those very decisions we focus on to better find, keep, and connect to our fans. An average fan may say there’s only on fan that exists, one that enjoys a win and hates a loss. A diehard fan may say there’s only one type of fan as well, one who bleeds team colors. As a marketer of a sport team it’s important to keep an outside perspective and realize there are an infinite amount of different types of fans who commit themselves to the team in different ways. Theses fans may never know how other fans are connected to the team or how they even became involved, the only thing they know is how they themselves feel for the team. This assignment is to understand why people become fans, how involved they are with the team, and better recognize how to reach them. The first exert Fever Pitch by Hornby, N. depicts a soccer fan who found his love for Arsenal, a well known team in England. The author shares his own experiences from a small child and how he became a fan. The author remembers a lack of connection with his father who would occasionally take
Sport Marketing – Spring 2011
By: Robert Kampson Dr. Covell It’s obvious that the sport industry exists to fill the wants that people (fans) have. A closer look helps one to figure out why theses fans have a deep dedication to one particular franchise. The assignment at hand digs into the inner meaning of why and how a fan can have such a dyer commitment with a team. Also, the assignment uses two excerpts from Fever Pitch by Hornby, N. and On being Brown by Huler, S. to compare and contrast two different fans of two different sports in two different parts of the world. Billie Holliday, once said “No two people on earth are alike”, and he is completely correct. Sports fans prove this theory when two New Yorkers can cheer for two different football teams, when two Boston Red Socks fans want two different pitches, the list is endless. As a sport marketer it’s those very decisions we focus on to better find, keep, and connect to our fans. An average fan may say there’s only on fan that exists, one that enjoys a win and hates a loss. A diehard fan may say there’s only one type of fan as well, one who bleeds team colors. As a marketer of a sport team it’s important to keep an outside perspective and realize there are an infinite amount of different types of fans who commit themselves to the team in different ways. Theses fans may never know how other fans are connected to the team or how they even became involved, the only thing they know is how they themselves feel for the team. This assignment is to understand why people become fans, how involved they are with the team, and better recognize how to reach them. The first exert Fever Pitch by Hornby, N. depicts a soccer fan who found his love for Arsenal, a well known team in England. The author shares his own experiences from a small child and how he became a fan. The author remembers a lack of connection with his father who would occasionally take
Cited: Hornby, N. (1992) Fever Pitch. New York: Riverhead Books. Huler, S. (1999). On being Brown: What it means to be a Cleveland Browns fan. Cleveland, OH: Grays & Company Mullins, B., Hardy, S., & Sutton, W. (2007). Sport Marketing: United States: Human Kinetics