Preview

Spencerc

Good Essays
Open Document
Open Document
694 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Spencerc
Wig & Hairpiece Manufacturing in the US: Market Research Report

Industry Analysis & Industry Trends
Splitting hairs
The domestic industry will continue to face rising competition from imports, as foreign manufacturers produce wigs and hairpieces at a lower cost. Nevertheless, the US Wig and Hairpiece Manufacturing industry will benefit from several trends over the next five years. In particular, the aging population will result in greater hair loss among individuals, boosting demand for wigs and hairpieces. Furthermore, improved disposable incomes will support revenue growth, as individuals renew their spending on aesthetic industry products.... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Wig and Hairpiece Manufacturing industry is in the mature phase of its life cycle, highlighted by steady long-term growth. IBISWorld measures an industry's contribution to the overall economy through the industry's value added (IVA). Over the 10 years to 2016, IVA is forecast to grow at an average annual rate of 1.5%; meanwhile gross domestic product (GDP) is expected to increase at a similar 2.0%. When an industry is growing in line with GDP, it is in a mature phase.
Other factors that indicate this stage of the life cycle include the rate of industry consolidation and product introduction. Over the five years to 2011, the number of wig and hairpiece manufacturing companies in the United States has declined at an average annual rate of 0.5% to total 37. IBI...

African-American Hair Product Manufacturing in the US: Market Research Report

Industry Analysis & Industry Trends
Going natural
Products in the African-American Hair Product Manufacturing industry include various shampoos, conditioners and relaxers marketed and created specifically for African-Americans. Because these basic personal care items are essential, the recession only briefly hindered the industry's growth. As firms continue to adapt to changing consumer

You May Also Find These Documents Helpful

  • Powerful Essays

    The stylist researched two perspective vendors to determine the best option for the salon. The two vendors researched were Alternative 1, Alicia Lee representing Dudley hair care products and Alternative 2, Frank Milam representing Design Essential hair care products. The criteria used to judge the two alternatives were as follows: price, service, quality and delivery. The research included online research (comparing prices) calling other salons, and testing the products. The evaluation of the two alternatives points out that Alternative 2, Frank Milam with Design Essentials should be recommended. The recommendation shows they offer better pricing, savings of $5.75 - $12.75 for a bottle of shampoo, better promotions for purchasing products, they have a quality money back guarantee and faster delivery…

    • 809 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Together, Black women spend roughly 1 billion dollars on hair implants and extensions. However, in recent years, the natural hair movement has been predominant in the Black hair care industry. Black women are no longer putting their money towards hair weaves and relaxers: now towards natural shampoos, conditioners, and curling creams. The brand Shea Moisture is one of many natural hair care lines used in the natural hair community. Their hair products are highly recommended by Naturally Curly Editor’s Choice, CurlBOX, and Allure Reader’s Choice. Whether Shea Moisture fits black women with natural hair, will be determined by looking at the company’s history, ingredients, and organizations.…

    • 631 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Almost household owns some sort of hair styling machines that its members need/ prefer at home. Among that, there are many people who always want to appear in good hairstyles without spending so much time and money at the salon. In order to fulfill their needs, many numerous brands like Conair, Revlon, CHI and more have introduced hundreds of different types of hair styling machines in the market such as hair trimmers, blow dryers, flat irons, curlers, and etc. Among them, BaBylissPro and Conair can be seen as two of our potential competitor when we enter the hairstyling machine’s market. Their products are designed to provide customers quick, professional, and damage- free hair machines, which are close to our hair products.…

    • 643 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Res 350

    • 327 Words
    • 2 Pages

    * A hair-care manufacturer interviews wholesalers, retailers, and customers to determine the potential for new shampoo package.-Exploratory-Surveying customers to see if there products are satisfying them.…

    • 327 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Heather Evans Case

    • 561 Words
    • 3 Pages

    With this opportunity, Heather would be making the best use of the changing trends in the clothing style of professional women who are looking for new stylish, yet professional looks for the workplace. This is a great opportunity for Heather because of the large potential for growth in this fragmented industry and because of the large market segment with almost $5 billion in sales. The short selling cycles (5 cycles per year) make sales and profits very volatile, and the firm could obtain high yields within shorter periods of time, but if the products are not to the customers’ liking, the company could be left with a large sum of unsold inventory.…

    • 561 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    After reading Peter Cappelli article “Why focusing too Narrowly in College Could Backfire” I started to think about my own educational goals and why I chose to be a hairstylist. When I graduated from high school I attend beauty college, at that time the beauty industry was booming. There was a salon on every corner. There was always walk- ins and new clients available for stylist. Now with the social media craze like YouTube, Facebook, and Instagram, the African American salon business has fallen because social media outlets. These outlets, teach ordinary people how to do their own hair, and caused stylist to lose clients. We also have the natural hair movement, that took clients that would normally come into the salon for hair weaves and relaxers, and are now wearing their hair in its natural state and don’t need the salon anymore. Another major down fall to African American salon industry was manufacturing companies like L’Oréal and Shea moisture that promotes salon quality products on YouTube for the naturalista. These were a few major changes that happen in…

    • 693 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    African American hair has social and political meaning. The evolution of black hair has so much meaning and power behind it. Hair along with other things gives African Americans an identity. And depending on how you wear, helps you break from the cultural hegemony of white Europeans. In this paper I hope to talk about the “hairstory” of African American hair and what it represented. Talk about those who were very influential to many African American women and men. I also hope to present the different types of hairstyles and how they came about. And the cultural perception of “good hair” versus “bad hair”, and how white supremacy has influenced these two…

    • 1537 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    As a native Chicagoan and inner city resident, I have patronized many beauty supply stores in pursuit of hair care products and accessories specifically designed to address the unique needs of African American hair. While the product offerings vary greatly among these local businesses, there is an unwavering similarity: each is owned and operated by Korean businessmen. This phenomenon extends beyond my hometown: 80 to 90 percent of independent beauty retail stores in America that cater to African American clientele are owned by Koreans, while only 1 percent are owned by African Americans.…

    • 403 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    I took this picture in the beauty aisle of the Walgreens on Washington Avenue. I was originally planning on taking a picture of the makeup section to show how the vast majority of the pigments are geared towards lighter skin tones, but when I walked further down the aisle, I saw a wall of white people with vibrant hair colors staring at me. Every single box of hair dye had a white person on the front. I notice that off to the side, on the bottom shelf, there was a small row of products with black women on the boxes. On the surface level, it looked like just another example of white people dominating the media and advertising while people of color get just a sliver of representation, but when I looked closer, I saw that nearly all of the boxes marketed towards black women contain hair relaxers. Not only is there an entire wall of boxes with images of white women setting a beauty standard of whiteness, but nearly all of the products aimed towards black women were products meant to straighten out their natural, kinky hair to closer resemble the white standard of beauty.…

    • 290 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Byrd, A.D., & Tharps, L.L. (2001). Hair story: Untangling the roots of black hair in America. New York, NY: St. Martin’s Press.…

    • 675 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Little Black girls have chemicals slapped on their heads because their parents fear the scrutinization of their community or because they think the little girls hair is too hard to manage. Not having out hair properly cared for and watching it break off because of chemical treatments and heat treatments (which led to the stereotype that black girls can’t grow hair) worsens the mental state and lowers the self-esteem of Black girls. Comedian Chris Rock recounted his own experience when his daughter tearfully approached him asking, “Daddy, why don’t I have good hair?” (I wonder how she came up with that idea?) Through generations, having “good hair” has become status quo for African American women. Although it’s original purpose for helping Black women survive during slavery and Jim crow has faded and even though we have had movements celebrating natural Black beauty, hair texture alteration among African American women has a firm grip on Black women today. The need to have “Good hair” or what society tell us is good hair has caused the self-esteem of the Black Woman, even self-esteem the Black child, to shrink more than 4c hair does once it…

    • 384 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Taylor, Erica. "Little-Known Black History Fact: Hair Relaxer." Black America Web. BlackAmericaWeb.com Incorporated, 9 Oct. 2009. Web. 22 Feb. 2012. .…

    • 1960 Words
    • 8 Pages
    Best Essays
  • Good Essays

    (Parkin, 2013). This paper discusses the plight of the hair braiding industry in the fight for…

    • 480 Words
    • 2 Pages
    Good Essays
  • Good Essays

    At the same time, this has forced major hair companies to manufacture products that will help with the styling a needs of natural hair of every type and texture in order to stay afloat. Hair trends of the African American community have been adaptations to the circumstances our ancestors were forced to live under. Now is a time that African Americans control the hair market because we’re making our own demands. This is no longer a time where society is trying to impress upon us eurocentric ideas of beauty. We’re defining ourselves.…

    • 1777 Words
    • 8 Pages
    Good Essays
  • Satisfactory Essays

    Hair Persuasive Speech

    • 397 Words
    • 2 Pages

    With all the curly hair craze going on just in the past few years, a lot of companies are jumping on the bandwagon. I feel like just my high school days, a little over 5 years ago, every teen girl was frying down their strands.…

    • 397 Words
    • 2 Pages
    Satisfactory Essays

Related Topics