Southwest Airlines research paper
Overview and Background.
Southwest Airlines, since the beginning has struggle and fight to get in the airline business. Starting with Dallas, Texas. Southwest had to fight to stay at Love field airport, when all the airlines moved to the new Airport of Dallas-Fort worth International airport. Winning this battle gave Southwest the opportunity to get all the customers they wanted, from the near downtown airport, instead of driving 15 miles for the new airport, pay for expensive parking and having to arrive one hour earlier. However the other airlines did not like it, like American Airlines and Braniff International. They would have to pay higher fees for use of the new airport and Southwest Airline did not. The other great battle was when Southwest applied to fly from Houston to New Orleans, the application of Southwest Airlines was opposed by local government and by the airlines that flew that route and were operating from the new airport of Dallas-Fort worth, DFW, they felt this could divert customer that could change flying from Houston better than DFW .Jim Wright who was Forth Worth Congressmen was ask by Southwest opponents to help, and as he was a majority of the U.S. House of Representatives, Wright took it to Washington and a new law emerged. The Wright Amendment of 1979 said that “No airline may provide nonstop or through-plane service from Dallas Love Field to any city in any state except for location in Texas, Louisiana, Arkansas, Oklahoma and New Mexico.” (Thompson, A & Gamble, J. (2010). Southwest could only advertise flights out of Dallas Love Field to these five states. The Wright Amendment continue for 18 years, then in 1997 three more states were added to the “Wright Zone” Alabama, Mississippi and Kansas , and in 2005 Missouri. On 2006 Congress legislation was passed and signed into law that repealed the Wright Amendment beginning in 2014.“The legal regulatory and competitive battles that Southwest fought in its early years produced a
Southwest Airlines, since the beginning has struggle and fight to get in the airline business. Starting with Dallas, Texas. Southwest had to fight to stay at Love field airport, when all the airlines moved to the new Airport of Dallas-Fort worth International airport. Winning this battle gave Southwest the opportunity to get all the customers they wanted, from the near downtown airport, instead of driving 15 miles for the new airport, pay for expensive parking and having to arrive one hour earlier. However the other airlines did not like it, like American Airlines and Braniff International. They would have to pay higher fees for use of the new airport and Southwest Airline did not. The other great battle was when Southwest applied to fly from Houston to New Orleans, the application of Southwest Airlines was opposed by local government and by the airlines that flew that route and were operating from the new airport of Dallas-Fort worth, DFW, they felt this could divert customer that could change flying from Houston better than DFW .Jim Wright who was Forth Worth Congressmen was ask by Southwest opponents to help, and as he was a majority of the U.S. House of Representatives, Wright took it to Washington and a new law emerged. The Wright Amendment of 1979 said that “No airline may provide nonstop or through-plane service from Dallas Love Field to any city in any state except for location in Texas, Louisiana, Arkansas, Oklahoma and New Mexico.” (Thompson, A & Gamble, J. (2010). Southwest could only advertise flights out of Dallas Love Field to these five states. The Wright Amendment continue for 18 years, then in 1997 three more states were added to the “Wright Zone” Alabama, Mississippi and Kansas , and in 2005 Missouri. On 2006 Congress legislation was passed and signed into law that repealed the Wright Amendment beginning in 2014.“The legal regulatory and competitive battles that Southwest fought in its early years produced a