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Sony Swot Analysis

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Sony Swot Analysis
COMPANY PROFILE

Sony Corporation

REFERENCE CODE: 881B16EF-3BEC-4BDD-B10A-26FAB18DEC3B
PUBLICATION DATE: 25 Oct 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.

Sony Corporation
TABLE OF CONTENTS

TABLE OF CONTENTS
Company Overview..............................................................................................3
Key Facts...............................................................................................................3
SWOT Analysis.....................................................................................................4

Sony Corporation
© MarketLine

Page 2

Sony Corporation
Company Overview

COMPANY OVERVIEW
Sony Corporation (Sony or 'the group') is one of the largest consumer electronics manufacturers in the world. It operates in electronics, gaming, enter tainment and financial ser vices sectors. Sony operates across Nor th America, Europe and Asia. It is headquar tered in Tokyo, Japan and employed about 162,700 people as of March 31, 2012.
The group recorded revenues of JPY6,493,212 million (approximately $82,463.8 million) in the financial year ended March 2012 (FY2012), a decrease of 9.6% compared to FY2011. The operating loss of Sony was JPY67,275 million (approximately $854.4 million) in FY2012 compared with the operating profit of JPY199,821 million ($2,537.7 million) in FY2011. The net loss was JPY456,660 million (approximately $5,799.6 million) in FY2012 compared with the net loss of JPY259,585 million
($3,296.7 million) in FY2011.

KEY FACTS
Head Office

Sony Corporation
7-1 Konan 1-chome
Minato-ku
Tokyo 108 0075
JPN

Phone

81 3 6748 2111

Fax
Web Address

http://www.sony.net

Revenue / turnover 6,493,212.0
(JPY Mn)
Financial Year End

March

Employees

162,700

Tokyo Stock
Exchange Ticker

6758

New York Stock
Exchange Ticker

SNE

Sony Corporation
©
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