Preview

Sony Corporation and vision statement

Satisfactory Essays
Open Document
Open Document
306 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Sony Corporation and vision statement
SONY
Introduction:
Company name
SONY CORPORATION
Founded
May 7, 1946 by Masaru Ibuka and Akio morita
Headquarters
Located in Tokyo Japan
President and CEO
Kazuo Hirai
Head count
140,900 in total
Operating revenue
800,000 yens (2013) MISSION STATEMENT
At Sony, their mission is to be a company that inspires and fulfills our curiosity.
Their unlimited passion for technology, content and services, and relentless pursuit of innovation, drives them to deliver ground-breaking new excitement and entertainment in ways that only Sony can. Creating unique new cultures and experiences.
Everything they do is to move you emotionally.
Company Objectives and Goals
The main objective of the Sony Corporation is, was to design and create innovative quality products which benefits to people.
As far as their marketing goals increase sale of Sony innovative quality products, as well as deliver value to Sony customers and partners. Business products and services
Sony is an electronic company whose main products are Audio and Video Electronics. Sony's major competitors are Panasonic, Philips, Sanyo, and Visio.
Major products consist of
Televisions
LCD televisions, and Trinitron TVs
Digital imaging
Interchangeable single-lens cameras, compact digital cameras, video cameras
Audio / Video
Home audio, Blu-ray Disc™ players and recorders, memory-based portable audio devices
Semiconductors
Image sensors and other semiconductors
Electronic components
Batteries, recording media, data recording systems
Professional solutions
Broadcast and professional-use equipment
Medical
Medical-related equipment
Services
Sony is ahead in contributing social activities to help address the needs of communities in the regions around the world where Sony conducts its business.
High customer services
High quality products
By offering many ways to get in contact with their technical support i.e.: emails, letters, through contact us option on website.
It also offers

You May Also Find These Documents Helpful

  • Good Essays

    Microsoft and Sony will always be a direct substitute for our console, but our job is to show the customer how our product is different and a better solution to their gaming system even if it is the smallest differences and, in our humblest opinion, superior.…

    • 2407 Words
    • 10 Pages
    Good Essays
  • Best Essays

    Proj 587 Week 4

    • 4394 Words
    • 18 Pages

    Sony has an extraordinary team that works diligently towards the ultimate goals of the company. Their acquired skills make it possible to have such a successful company, due to each team members bringing their creativity to the forefront. The strategic plan identifies and prioritizes what’s most important to the organization, which may also include mobile devices, video games, etc. The strategic plan would also consist of knowing the company’s strengthens weaknesses, opportunities, and threats that could also be entwined in reaching the ultimate goals.…

    • 4394 Words
    • 18 Pages
    Best Essays
  • Satisfactory Essays

    Unit 4 P4

    • 429 Words
    • 2 Pages

    Sony has made a lot of advertising in order to promote their product. PlayStation has been one of the most successful products since when Sony started to put it on the market. Sony has already sold millions of consoles worldwide in less than 2 months. In North America Sony sold over a million in less than 24 hours.…

    • 429 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Sony – “To experience the joy of advancing and applying technology for the benefit of the public”…

    • 377 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Case: Ps3

    • 1266 Words
    • 6 Pages

    Sony is a well-known brand name, which produces high quality products and prides itself on cutting edge technology and keeping up with the latest in all parts of the entertainment industry. The company launched its first PS console in 1995, which used 32-bit three-dimensional graphics at that time. Sony works with more than one hundred sixty software companies to develop new game for its consoles. PS2 launched in 2000, which incorporated a built-in DVD player and 3-D full motion video, succeeding in selling all over the world. With the apparent success of both the PS and the PS2, Sony was confident that the PS3 would be the most lucrative console in company history. (J. Paul)…

    • 1266 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Discussion 2

    • 2575 Words
    • 8 Pages

    Scholtes believes that the main purpose of any organization should be altruistic. This altruistic purpose is “best defined from a customer’s point of view.” The reason a customer uses the product should help define why the company makes the products. As in the case with Konica cameras, the company was first focusing on what customers thought of the camera and not what the customers thought about the pictures they were producing. Most customers thought the camera was great, and that they just weren’t taking good picture. Although that might have been true, by finding out what was wrong with the pictures the customers were taking, Konica was able to implement breakthrough technologies to help the consumer take better photos without…

    • 2575 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    Manage Change

    • 1512 Words
    • 6 Pages

    Sony Corporation is a leading world consumer and professional audio-visual products, game, communications and information technology products, such as the core components of the field. With its music, film, television, computer entertainment, and online business has to be the leading electronics and entertainment company. At the same time, Sony also is one of the world's largest electronics manufacturers, one of the three giants in the world of electronic gaming industry, one of the six major Hollywood studios.…

    • 1512 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Student

    • 1999 Words
    • 8 Pages

    Sony should utilise the key strategic strengths technology, R&D, developing studios, productdevelopment & online gaming to the maximum and invest in these areas. Avenues that needto be worked on are marketing, patents and brand management to support the above. The nextsection investigates strategic options that the firm could undertake by leveraging these keystrengths.…

    • 1999 Words
    • 8 Pages
    Good Essays
  • Good Essays

    Favorite Brand Paper 1

    • 760 Words
    • 3 Pages

    Sony is one of the leading if not leading technology Corporation within the technical business world today. This organization headquarters can be found in Tokyo, Japan. Sony business is focus on electronics, entertainment, and gaming systems, and it also has a financial service sector. The Sony organization mainly focus on electronics such as video games, and TV networking. With these elements it makes Sony a premier organization that deals with consumer satisfaction, and gives them a comprehensive identity within the technology industry.…

    • 760 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Video Games Market

    • 813 Words
    • 4 Pages

    When Sony entered the video game market in 1995 its weakness was the lack of experience and reputation as a game manufacturer. By the way Sony entered the market with tremendous brand image in consumer electronics and access to extensive distribution channels in electronics and…

    • 813 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Sony’s two primary objectives are to convince existing PS3 owners to purchase the PS4 and to gain the majority of the market share in Brazil and the United Kingdom. We have set a few communication objectives in order to achieve these goals. Our first communication objective is to educate 60% of the target market in the next 6 months about the new attributes that the PS4 will offer. It is important to educate the target market about the PS4’s new features because we are hoping that this will encourage PS3 owners to switch to the PS4. The only way to accomplish this is by emphasizing that the PS4 has enough new attributes to justify purchasing the new console. Consumers’ needs and wants are always changing. “In the video game industry, consumers want newer graphics, newer controllers, and newer features” (Smith, 2012). Educating consumers about the PS4’s new attributes informs these consumers that this console can satisfy these needs. Another communication objective is to persuade 40% of video game consumers to purchase the PS4 instead of the Xbox One, PlayStation’s largest competitor, over the next 12 months. This will allow us to become a market share leader in Brazil and the United Kingdom. We choose to incorporate product differentiation as a communication objective for two reasons. First, we can show consumers that we have an added value that is not offered by our competitor, in this case the Xbox One. Secondly, product differentiation can help PlayStation gain a competitive advantage in the market (Kelchner, 2013). Lastly, we want to remind 100% of our current consumers why they love Sony and the PlayStation over the next 12 months. The reason why we decided to use this communication objective is to increase brand loyalty where consumers will continue purchasing products from PlayStation. PlayStation have been innovating their products from the very beginning. We want to remind consumers that…

    • 1662 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    Sony is a well respected brand in the electronic industry. With its success entering the gaming market with its PlayStation, Sony has earned a position as a market leader. Problems began to occur when Sony launched its seventh generation gaming console. New competitors entered the market, such as Microsoft and old rivals such as Nintendo. The release of the Sony PlayStation 3 failed to achieve growth in sales due to the lack of direct and indirect network effects. One of the reason majority of the users were not adopting because of the high price premium and the technological uncertainty. Technological uncertainty included the new innovation Blu-ray and the number of main stream users willing to buy the console. The SCENT analysis displayed a strong network effect for the Sony PS2 because it was: a more advanced product, had agreements with third party game developers, and had a strong advertising campaign. Unfortunately, this was not the case for PS3. There was a strong network effect for the PS3 when its Blu-ray became the de facto standard in 2008. PS3 also showed signs of increase sale when it dropped the price of its console yet they were still losing money on each console being sold. The recommended course of action that Sony should take is composed of 3 main components: alteration to the promotional program, a shift in the marketing strategy, and the addition of demos in select locations.…

    • 3087 Words
    • 13 Pages
    Powerful Essays
  • Best Essays

    Marketing Audit Essay

    • 4283 Words
    • 18 Pages

    The focus of this report would be to assess the marketing activities of SONY Corporation, focusing on one of its particular product which is the Playstation Portable, which is also known as PSP for short. Although SONY had released various versions of the PSP, however, our main focus would be on the original version of the PSP and also some emphasis would be given to PSP Go, to elaborate on the current product that SONY is promoting. Through this analysis, we hope to discover whether SONY has adopted the appropriate strategies and analytical thinking in their marketing techniques to promote their product to their target markets.…

    • 4283 Words
    • 18 Pages
    Best Essays
  • Good Essays

    Sony Slogan

    • 444 Words
    • 2 Pages

    At IFA 2009, Sony announced ‘make.believe’, as its new Group-wide brand message, replacing ‘like.no.other’. Symbolizing Sony’s…

    • 444 Words
    • 2 Pages
    Good Essays
  • Better Essays

    To deliver innovative, user friendly and better-quality products at best value to the customers, keeping in mind the prosperity of the company and its…

    • 2100 Words
    • 9 Pages
    Better Essays

Related Topics