Song Huong's Restaurant
BSBMKG502 Establish and adjust the marketing mix
Introduction:
The name of business is Song Huong’s Restaurant; it is one of prestigious restaurant in western of Melbourne. Song Huong’s Restaurant located in 71 Alfrieda Street, St Albans, Melbourne and contact number is 03 9356 0567; email address is songhuong@hotmail.com.au. And on the other hand the restaurant attracts more clients because it is close to public transport, schools, motels and a lot of business establishment around the area. The competition of the business in this area is very high. The target market of business will be the business people, tourist, family, and students with young and elder people. The Song Huong’s restaurant is composed of 7 staff which includes one chief cook, two kitchen …show more content…
For the new marketing opportunity and in relation to the product or service, answer the following questions?
Product:
Who is the product or service aimed at?
Corporate customers: As Song Huong’s Restaurant products are food and drink, company is considered themselves in groups of dishes of styles of taste and targeting at customer age unlimited of both male and female. The restaurant is more focusing on online advertising which able to access to the target customer anywhere anytime. On website the Song Huong’s Restaurant also plans to increase their annual profit by double of branches in Melbourne area which their products are already recognized.
What key features and benefits does the product or service provide?
Product or service key features Explanation
Color Eccentric color and decoration, paper photomontagefigures and neon flashes are what kind of the ornament of this place is all about, shaping for a vigorousexperience. Despite its compressed size, Song Huong’s restaurant packs a smack in terms of create and food. The use of manufacturebehaviors wood and concrete internalsynthesizes seamlessly with colorful greenery, and grocery shop
Introduction:
The name of business is Song Huong’s Restaurant; it is one of prestigious restaurant in western of Melbourne. Song Huong’s Restaurant located in 71 Alfrieda Street, St Albans, Melbourne and contact number is 03 9356 0567; email address is songhuong@hotmail.com.au. And on the other hand the restaurant attracts more clients because it is close to public transport, schools, motels and a lot of business establishment around the area. The competition of the business in this area is very high. The target market of business will be the business people, tourist, family, and students with young and elder people. The Song Huong’s restaurant is composed of 7 staff which includes one chief cook, two kitchen …show more content…
For the new marketing opportunity and in relation to the product or service, answer the following questions?
Product:
Who is the product or service aimed at?
Corporate customers: As Song Huong’s Restaurant products are food and drink, company is considered themselves in groups of dishes of styles of taste and targeting at customer age unlimited of both male and female. The restaurant is more focusing on online advertising which able to access to the target customer anywhere anytime. On website the Song Huong’s Restaurant also plans to increase their annual profit by double of branches in Melbourne area which their products are already recognized.
What key features and benefits does the product or service provide?
Product or service key features Explanation
Color Eccentric color and decoration, paper photomontagefigures and neon flashes are what kind of the ornament of this place is all about, shaping for a vigorousexperience. Despite its compressed size, Song Huong’s restaurant packs a smack in terms of create and food. The use of manufacturebehaviors wood and concrete internalsynthesizes seamlessly with colorful greenery, and grocery shop