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soft skill
Book Review:

SOFT SKILLS for Success By G R K Murty

By:- Anand Prakash Pandey

DATE OF PRESENTATION: 8th March 10

Author information
GRK Murty, a postgraduate in Agricultural sciences with CAIIB, DM and PG Diploma in Personnel Management and Industrial Relations, is currently working for The ICFAI University, as Associate Dean. Earlier, he worked at AP Agricultural University, Hyderabad for six years and later with Bank of India for 27 years. He had a stint at Bank of India Management Development Institute, Mumbai as a faculty member and Vice- Principal. He took voluntary retirement as Asst. General Manager in the year 2000. He has published around 45 papers in Science, Banking, Management and Insurance journals. He has also presented papers on Banking and Insurance at National and International seminars. He has published 100 articles in finance and HR magazines. He has to his credit two edited books: Forex Markets: Exchange Rate Dynamics; and Derivatives Markets – Vol 1. He is the Consulting Editor for the ICFAI Journal of Bank Management.

The Book
There is a popular belief that in today’s fast changing and challenging business environment, ‘soft skills’ are more critical for success than hard skills. This is a misconception. The reality is that it has always been that way! Nobody in history ever succeeded in delivering a great executive and business performance consistently through hard skills alone. General and widespread awareness of the tremendous importance of soft skills in management is, of

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