Sodebo Case
Marketing Plan of Sodebo
Marketing Plan of Sodebo
PastaBox
PastaBox
Index Table Background of the company 3 National and international marketing strategy (experience) 4 Strategic Marketing Plan 6 Executive Summary 6 Situation Analysis 6
Internal Environment 6
External and Consumer’s Environment 7 Who is doing what? 7
Head of Marketing Strategy 7
Who’s putting it in practice? 7 SWOT Analysis 7
Strengths 7
Weaknesses 8
Opportunities 9
Threats 9 Marketing Goals 9 Marketing Strategy 10
Customers and Target Marketing 10
Market Segmentation 10
Product Strategy 12
Pricing Strategy 13
Distribution and Supply Chain Management 13
Promotion 13 Evaluation and Control 14 Proposals for operational plan 14
Background of the company
Sodebo is a French food company founded in 1973 by Joseph and Simone Bougro. Based in Saint-Georges-de-Montaigu in the department of Vendée, the company employs 2,000 people. Sodebo is an actor on the fresh caterer market and it is present on the shelves of supermarkets and hypermarkets.
Historic of the company: • In 1961 Joseph and Simone Bougro create delicatessen retail in Saint-Georges-de-Montaigu. • In 1973, they founded the Society of Bougro Institutions, so Sodebo was born. • In 1978, the "tomato pie" becomes fresh pizza. As sometimes in the agro-food production errors lead to commercial success. • Thus, in 1997, Pizzériade is the first single oval pizza. • The same year, Sodebo starts in sailing sponsorship. • In 2005, the company launched a range of products specific to the Belgian market. • In 2007, the company is launched in the Italian market a range of specific product: PastaBox. • The PastaBox appears on the French market in 2009.
Fresh delicatessen products free service:
National and international marketing strategy (experience)
The survey institute Kantar Worldpanel confirms the growth of snaking in France:
+ 4.8% in the first quarter of 2011.
Marketing Plan of Sodebo
PastaBox
PastaBox
Index Table Background of the company 3 National and international marketing strategy (experience) 4 Strategic Marketing Plan 6 Executive Summary 6 Situation Analysis 6
Internal Environment 6
External and Consumer’s Environment 7 Who is doing what? 7
Head of Marketing Strategy 7
Who’s putting it in practice? 7 SWOT Analysis 7
Strengths 7
Weaknesses 8
Opportunities 9
Threats 9 Marketing Goals 9 Marketing Strategy 10
Customers and Target Marketing 10
Market Segmentation 10
Product Strategy 12
Pricing Strategy 13
Distribution and Supply Chain Management 13
Promotion 13 Evaluation and Control 14 Proposals for operational plan 14
Background of the company
Sodebo is a French food company founded in 1973 by Joseph and Simone Bougro. Based in Saint-Georges-de-Montaigu in the department of Vendée, the company employs 2,000 people. Sodebo is an actor on the fresh caterer market and it is present on the shelves of supermarkets and hypermarkets.
Historic of the company: • In 1961 Joseph and Simone Bougro create delicatessen retail in Saint-Georges-de-Montaigu. • In 1973, they founded the Society of Bougro Institutions, so Sodebo was born. • In 1978, the "tomato pie" becomes fresh pizza. As sometimes in the agro-food production errors lead to commercial success. • Thus, in 1997, Pizzériade is the first single oval pizza. • The same year, Sodebo starts in sailing sponsorship. • In 2005, the company launched a range of products specific to the Belgian market. • In 2007, the company is launched in the Italian market a range of specific product: PastaBox. • The PastaBox appears on the French market in 2009.
Fresh delicatessen products free service:
National and international marketing strategy (experience)
The survey institute Kantar Worldpanel confirms the growth of snaking in France:
+ 4.8% in the first quarter of 2011.