Preview

Social Media in Communication Management

Satisfactory Essays
Open Document
Open Document
1622 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Social Media in Communication Management
NM2203
Social Media in Communication
Management

Lecture 1: Introduction to Social Media!
Dr. Tracy Loh
14 Aug 2014

Today’s Lecture

✤

Module overview!

✤

Assignments/grading criteria!

✤

Group project!

✤

Introduction to social media

Social Media in Communication Management
Communication
Management

Advertising

Public Relations

Course Description
✤

Focus is on the dynamics and management of social media in relation to communication management i.e. the advertising and public relations industries!

✤

Theoretically driven, looking at the strategies and practices that govern the usage and application of social media in organisations in order to achieve organisation’s goals!
✤

✤

Concept focused, rather than application/platform focused!

Module is complementary yet independent from NM3215
Advertising Strategies and NM2219 Principles of Comm Mgt

Course Goals
✤

At the end of this module, you will be able to:!
✤

Understand how social media works and how it fits into the overall media landscape!

✤

Devise and manage social media strategies and campaigns!

✤

Evaluate the effectiveness of social media campaigns!

✤

Understand the theoretical underpinnings of social media behaviour!

✤

Understand the implications that the use of social media has for the industry as well as for society in general!

✤

Examine from critical and practical angles the social, economic and business impacts of social media

The Team

✤

Lecturer: Dr Tracy Loh (loh.tracy@nus.edu.sg)!

✤

Teaching Assistant: Mr Derrick Ng (derrick@nus.edu.sg)

Lecture Etiquette
✤

Respect and consideration!
✤

Arrive on time!

✤

NO TALKING DURING LECTURE !

✤

Turn off mobile phones!

✤

Refrain from social media distractions during class i.e. no text messaging or OM-ing or Facebooking or Tweeting or posting on
Hardwareforum or Stomp-ing or…!

Expectations
✤

Come prepared
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Evaluating Social Media Marketing
    • 5061 Words
    • 21 Pages

    Evaluating Social Media Marketing

    In light of this, this paper will discuss several reasons why social media marketing has become exceedingly popular among businesses of all sizes. It will also examine some benefits and pitfalls regarding business entrepreneurs in the context of social media. Furthermore, it will talk about an innovative strategy utilized by PepsiCo to glean customer insight as well as two other businesses who gained advantage in like manner. Finally, it will speculate the impact social media will have on businesses in the near future, and provide suggestive skills needed to get the most out of the changes surrounding it.…

    • 5061 Words
    • 21 Pages
    Powerful Essays
    Read More
  • Good Essays

    Unit 9 P4
    • 1171 Words
    • 5 Pages

    Unit 9 P4

    Explore the impact of social media on the ways in which organisations promote their products and services and exploring the ways organisations can use social media.…

    • 1171 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Social Media and Its Impact on Corporate Commerce
    • 444 Words
    • 2 Pages

    Social Media and Its Impact on Corporate Commerce

    Assessment A, Part One - Examining the Use of Social Media and its Impact on Corporate Commerce…

    • 444 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Social Media and Corporate Commerce
    • 359 Words
    • 2 Pages

    Social Media and Corporate Commerce

    Assessment A, Part Two - Examining the Use of Social Media and its Impact on Corporate Commerce…

    • 359 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    BUS 508 Assignment 4, Strayer University
    • 1235 Words
    • 5 Pages

    BUS 508 Assignment 4, Strayer University

    This paper will evaluate the reasons social media marketing has become exceedingly popular among business of all sizes. This assignment will analyze the advantages and disadvantages of social media marketing for business entrepreneurs. I will research two other businesses has utilized social media marketing. Lastly, this paper will speculate the impact social media will have on business over the next decade, while identifying the skills individuals need to improve in order to take advantages of the changes.…

    • 1235 Words
    • 5 Pages
    Better Essays
    Read More
  • Best Essays

    need Access
    • 596 Words
    • 3 Pages

    need Access

    Narayanan, M., Asur, S., Nair, A., Rao, S., Kaushik, A., Mehta, D., & ... Lalwani, R. (2012). Social Media and Business. Vikalpa: The Journal For Decision Makers, 37(4), 69-111.…

    • 596 Words
    • 3 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    Examining Social Media
    • 467 Words
    • 2 Pages

    Examining Social Media

    Assessment A, Part One - Examining the Use of Social Media and its Impact on Corporate CommerceDetermine the pros and cons of the listed social media sites.…

    • 467 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Assigment
    • 337 Words
    • 2 Pages

    Assigment

    5.Speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes.…

    • 337 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Senior Paper Guidelines
    • 2907 Words
    • 12 Pages

    Senior Paper Guidelines

    Social media will become a substantial source for future research that has the potential to shape, craft, and transform not only sales and marketing strategy, but corporate strategy for years to come.…

    • 2907 Words
    • 12 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    technology and business
    • 342 Words
    • 2 Pages

    technology and business

    Social media is being used more in businesses today. Not only does it allow a company to connect with a larger audience of people by simply making a page dedicated to their work, but it also grabs the audience's attention, and also brings in people who might not normally associate with their particular line that they do. On Social media you are able to showcase pictures, statuses, and really connect with the ones who are loyal to your business.…

    • 342 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Social Learning
    • 2320 Words
    • 10 Pages

    Social Learning

    Over the past 10 years social media has become a part of our everyday live. From MySpace to Instagram just about everyone is only one degree of separation from social media. What was once just a source to stay in touch with long lost friends and family has evolved into a place for marketing, customer and product research, networking, informal learning, and real time interaction with peer’s and colleagues. Initially business only used social media for marketing and an avenue to reach out to their target market. However some organizations have found it essential to utilize this new technology to its full potential. In an article entitled Social Learning authors Matt Allen and Jennifer Naughton have conducted studies done to address how social media can and should be integrated into the business world. Allen and Naughton say’s “Baby Boomers are retiring, and predictions are that by 2014, half of the workforce will be Millennial. They have grown up using technology and expect it to be part of how they work. And, increasing numbers of individuals are adopting it.” (Allen, M., & Naughton, J.2011) Because social media apps are intergraded with just about every piece of technology the millennial generation have become accustom to using it daily.…

    • 2320 Words
    • 10 Pages
    Better Essays
    Read More
  • Best Essays

    The Role of Social Media in Business
    • 2035 Words
    • 9 Pages

    The Role of Social Media in Business

    At the present, social media has become a very important element of business especially for the marketing purpose. Additionally, using the social media tools, techniques and channels (such as Twitter, Flickr, Facebook, etc.) companies catch more visitors and massive amount of network and operational traffic. In this way, without investing extra money companies are now able to get more clients, visitors and returning customers. In addition, the social media technology is the most excellent tool for the companies to promote their business, for example if a company is selling services, products or publishing ads, then social media is the most excellent method to make their website gainful in a minimum amount of time (Deepika, 2010). This paper will discuss some of the important aspects of social media and their influence on the current business industry. This paper will also outline some of the main advantages and disadvantages of the social media.…

    • 2035 Words
    • 9 Pages
    Best Essays
    Read More
  • Powerful Essays

    Social Media Technology
    • 3427 Words
    • 14 Pages

    Social Media Technology

    Bhanot, S. (2012). Use of Social Media by Companies to Reach their Customer. SIES Journal of Management,Vol. 8 (1) , 47-55.…

    • 3427 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    McDonald S Twitter Campaign Case Analys
    • 869 Words
    • 3 Pages

    McDonald S Twitter Campaign Case Analys

    1) What are the potential advantages and disadvantages for an organization when using social media?…

    • 869 Words
    • 3 Pages
    Powerful Essays
    Read More
  • Best Essays

    Social Media
    • 1951 Words
    • 8 Pages

    Social Media

    Social Media can be defined as websites and applications used for social networking and interactive forms of media, that allows users to interact with and publish to each other, generally by means of the internet. It is the act of creating and posting content in any and all of the following hosted environments: online, mobile, virtual. Social media is online media where we can talk, participate, share, network, and book mark online. Most of the social media services encourage people to discuss, give feedback, vote, comment, and share information from all interested parties. It expedites conversation and allows readers, viewers, and listeners to participate in the creation or development of the content. It is more of a two-way conversation, rather than a one-way broadcast like traditional media. Social media is the idea of staying connected or linked to other sites, resources, and people. So now that I have covered what social media is, let’s move on.…

    • 1951 Words
    • 8 Pages
    Best Essays
    Read More

Related Topics