For example, stereotypical sex roles in music videos seem to lead viewers to form their first impressions of real men and women in line with those stereotypes (Carpentier, Northup, and Parrot; 2014). In addition, music videos suggest stereotypical images of black males as angry, violent, and dangerous because the majority of companies want to increase sales of songs and music videos. Herd (2014) asserts that rap music promotes and reflects a ‘‘rape culture’’ that ‘‘is a complex of beliefs supporting a continuum of threatened violence against women. It was found that music videos define sex with three different attributes: insatiable sexual appetite—usually on the part of males, objectification—usually of females and ‘‘sexual value placed solely on physical characteristics’’(Herd, 2014). In fact, rap music degrades the meaning of “sex” more than in other genres such as Country or Hip Hop music. The role of masculinity in rap music has generally emphasized misogyny and violence. On the other hand, social and cultural construction of sexuality and gender in the music influence structural factors such as patriarchy and corporate practices in shaping how gender relationships and sexual content are portrayed in the …show more content…
According to the feminist approach “power is a critical element in a male-female relationships. Because women are often subordinated to men, women generally have less power than me.” This video reflects this principle because the man is portrayed in a powerful and expensive car symbolizing that he has a high SES status. Also, it is the men who initiate and decide when to have sex. In a second video called “Gasoline” by Daddy Yankee, men are also portrayed strongly. They are using powerful motorcycles and are wearing expensive clothing and jewelry. Also, according to the gender role theory, one of the male sexual expectations is the following: the men always want sex and are ready for it; in this video men are who say the majority of phrases with sexual content like “she likes the gasoline,” she turns on the turbines,” “she fills her tank of adrenaline.” However, women just repeat the phrase “give me more gasoline” during the whole