Social Media
Social Media
Table of Contents
Table of Contents 2
Introduction 3
Traditional Marketing 3
Social Media 4
Advantages 4
Challenges 5
Disadvantages 5
Conclusion 7
References 8
Introduction
Social media has become more widely used in the past few years while traditional methods have been used less. There are many ways to use social media to market an event. It can be used to reach to a great number of people, keep in contact with attendees, and hear feedback. Although there are a number of positive affects of social media, there are also negative affects as well. Negative affects can include, misused information, attract the wrong type of attendees and in some cases, too much media. Many people believe Internet is making people more isolated from the real world while others see it as growing participation.
Traditional Marketing
Traditional marketing involved “the 4 P’s”, marketing mix, and word of mouth. The 4 P’s assumed that the seller purchases a product by the elements of price, product, place and promotion (Karic, D.). The marketing mix separates activities and marketing departments are created to take responsibility for the functions of marketing (D. Karic, D.). Traditional methods have been proven to work and have a high success rate. The traditional methods allow customers to learn of your event by mail, newspaper, radio which can reach them anywhere they are (Higuera, V.). New methods make customers going online to find your event to which you have to use traditional methods to reach customers (Higuera, V.). Traditionally marketing strategies were no different between keeping existing customers and attracting new ones (Traditional vs. Social Media Marketing). The best thing that could be done was to provide a great experience and hope they come back and bring people with them (Traditional vs. Social Media Marketing). Now, social media can help you reach to
Table of Contents
Table of Contents 2
Introduction 3
Traditional Marketing 3
Social Media 4
Advantages 4
Challenges 5
Disadvantages 5
Conclusion 7
References 8
Introduction
Social media has become more widely used in the past few years while traditional methods have been used less. There are many ways to use social media to market an event. It can be used to reach to a great number of people, keep in contact with attendees, and hear feedback. Although there are a number of positive affects of social media, there are also negative affects as well. Negative affects can include, misused information, attract the wrong type of attendees and in some cases, too much media. Many people believe Internet is making people more isolated from the real world while others see it as growing participation.
Traditional Marketing
Traditional marketing involved “the 4 P’s”, marketing mix, and word of mouth. The 4 P’s assumed that the seller purchases a product by the elements of price, product, place and promotion (Karic, D.). The marketing mix separates activities and marketing departments are created to take responsibility for the functions of marketing (D. Karic, D.). Traditional methods have been proven to work and have a high success rate. The traditional methods allow customers to learn of your event by mail, newspaper, radio which can reach them anywhere they are (Higuera, V.). New methods make customers going online to find your event to which you have to use traditional methods to reach customers (Higuera, V.). Traditionally marketing strategies were no different between keeping existing customers and attracting new ones (Traditional vs. Social Media Marketing). The best thing that could be done was to provide a great experience and hope they come back and bring people with them (Traditional vs. Social Media Marketing). Now, social media can help you reach to
References: Beirut. (n.d.). Deductions and Realizations. In Thoughtpick. Retrieved March 22, 2013, from http://blog.thoughtpick.com/2010/11/10-must-know-advantages-disadvantages-of-social-media.html. Henderson, A., Bowley, R. (2010). "Authentic dialogue? The role of "friendship" in a social media recruitment campaign", Journal of Communication Management, 14(3): 237-257. Higuera, V. (n.d.). Marketing. In Chron. Retrieved March 22, 2013, from http://smallbusiness.chron.com/advantages-disadvantages-traditional-marketing-25573.html#gsc.tab=0. Robinson, K., Gottesman, R. (n.d.). The Emerging Risk of Social Media. In The Institute of Internal Auditors. Retrieved March 22, 2013, from http://www.theiia.org/chapters/pubdocs/56/The_Emerging_Risk_of_Social_Media_IIA.pdf. Stroud, R. (2010). Reducing Social Media Risks. Baseline, (107), 13. Traditional vs. Social Media Marketing (2011). In Social Media Quickstarter. Retrieved March 25, 2013, from http://www.socialquickstarter.com/content/7-traditional_vs_social_media_marketing.