Social Media
Assignment 1: Social Media
Tammie Johnson
Professor Madhavi Basnet Karki
LEG 100: Business Law 1
February 3, 2013
A few years ago I jumped on the social media bandwagon after being introduced to it by my husband. I was always a little skeptical about social media because of all negative that I had heard about it. Now, I love it because there is a lot of positive about social media as far as I am concerned. Social media is an asset to marketing, and it is fun for personal use as well. I am fan of Facebook so I will discuss how it can direct consumers to a better source of purchasing.
A Legally Astute Marketing Manager According to our text a legally astute manger has four components; a set of value-laden attitudes about the importance of law to the firm’s success; a proactive approach to regulation and legal issues; the ability to exercise informed judgment when managing the legal aspects of business; the appropriate use of legal tools and context specific knowledge of the law (Bagley, 2013, p. 11). The legally astute social media marketing manager has to take those components a step further. The legally astute social media marketing manager must embrace social media and its networking power to drive sustainable change in the business world. In his book, We First: How Brands & Consumers Use Social Media To Build A Better World, Simon Mainwaring shows how brands can leverage social media to build consumer goodwill, loyalty, and profit. One of the components of the legally astute manager stresses the importance of values. The We First value of accountability is what builds trust between institutions and the public and between brands and their consumers. Building trust helps the marketing manager take a proactive approach to regulation and legal issues. Trust is declining daily in today’s economy rapidly. According to the Edelman Trust Barometer, trust in American companies fell to an all-time low of 36 percent in 2009, but it rose to an
Tammie Johnson
Professor Madhavi Basnet Karki
LEG 100: Business Law 1
February 3, 2013
A few years ago I jumped on the social media bandwagon after being introduced to it by my husband. I was always a little skeptical about social media because of all negative that I had heard about it. Now, I love it because there is a lot of positive about social media as far as I am concerned. Social media is an asset to marketing, and it is fun for personal use as well. I am fan of Facebook so I will discuss how it can direct consumers to a better source of purchasing.
A Legally Astute Marketing Manager According to our text a legally astute manger has four components; a set of value-laden attitudes about the importance of law to the firm’s success; a proactive approach to regulation and legal issues; the ability to exercise informed judgment when managing the legal aspects of business; the appropriate use of legal tools and context specific knowledge of the law (Bagley, 2013, p. 11). The legally astute social media marketing manager has to take those components a step further. The legally astute social media marketing manager must embrace social media and its networking power to drive sustainable change in the business world. In his book, We First: How Brands & Consumers Use Social Media To Build A Better World, Simon Mainwaring shows how brands can leverage social media to build consumer goodwill, loyalty, and profit. One of the components of the legally astute manager stresses the importance of values. The We First value of accountability is what builds trust between institutions and the public and between brands and their consumers. Building trust helps the marketing manager take a proactive approach to regulation and legal issues. Trust is declining daily in today’s economy rapidly. According to the Edelman Trust Barometer, trust in American companies fell to an all-time low of 36 percent in 2009, but it rose to an
Cited: Bagley, C. (2013). Managers And The Legal Environment. Mason, OH: Cengage Learning. Kirkpatrick, D. (2010). The Facebook Effect: The Inside Story of the Company That Is Connecting the World. New York, NY: Simon & Schuster. Mainwaring, S. (2011). We First: How Brands & Consumers Use Social Media To Build A Better World. New York, NY: St. Martin’s Press LLC. .