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Soap in Philippines

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Soap in Philippines
INDUSTRY PROFILE

Soap in Philippines
Reference Code: 0115-0208 Publication Date: April 2011

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Philippines - Soap
© Datamonitor. This profile is a licensed product and is not to be photocopied

0115 - 0208 - 2010 Page 1

EXECUTIVE SUMMARY

EXECUTIVE SUMMARY
Market value
The Philippine soap market grew by 3.7% in 2010 to reach a value of $132.2 million.

Market value forecast
In 2015, the Philippine soap market is forecast to have a value of $156.8 million, an increase of 18.6% since 2010.

Market volume
The Philippine soap market grew by 2.4% in 2010 to reach a volume of 93.7 million units.

Market volume forecast
In 2015, the Philippine soap market is forecast to have a volume of 103.9 million units, an increase of 10.9% since 2010.

Market segmentation I
Bar soap is the largest segment of the soap market in Philippines, accounting for 89.6% of the market's total value.

Market segmentation II
Philippines accounts for 2.3% of the Asia-Pacific soap market value.

Market share
Procter & Gamble Company, The is the leading player in the Philippine soap market, generating a 64.4% share of the market's value.

Market rivalry
The Philippines soap market is highly concentrated with top three players accounting for 82.2% of the total market value.

Philippines - Soap
© Datamonitor. This profile is a licensed product and is not to be photocopied

0115 - 0208 - 2010 Page 2

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