Small Business Plan
Small Business Plan
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Executive Summary
Proposed Name of business: Chocolate Milk
Proposed address:
Prime function of the business: providing a variety of clothing to men
Mission statement of the business: to provide Men with quality clothing, having a variety and a great location.
Vision of the business: aim of the business is to expand and franchise to allow customers to purchase quality clothing
Legal structure of the business: legal structure of Chocolate Milk is a private company that is an incorporated business with limited liability. Chocolate Milk has become a sole trader, positive highs of becoming a sole trader is that you are able to make your own decisions.
If the business is interested in expanding in the future it will then become a franchise, doing so will expand the business so it then becomes well known and is a great marketing strategy.
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The products your business will sell:
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C M M Casual T-shirts
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M C C Dressy tops (club wear) M M C C M M Jeans pants (long /and shorts) Jackets / jumpers (ranging from all different materials) Swimwear (trending shorts) Accessories ( backpacks, sunglasses, bracelets) Financial goals of the business: Expanding into a franchise Having a variety of men’s clothing (shoes, hats, jewellery) To expand and produce chocolate milks own clothing line Social goals of the business: Personal goals of the business:
Situation Analysis Target Market: the target market of chocolate milks business is targeting the ages of 17 to 26 these are the ages that continue to stay with the trend, the most popular clothing being casual but indie, meaning fashion that will stir the normal trend, and may even bring the old ones in. Key competitors: The key competitors of chocolate milk are a variety of high fashion trend stores that have become
m m C
C
Executive Summary
Proposed Name of business: Chocolate Milk
Proposed address:
Prime function of the business: providing a variety of clothing to men
Mission statement of the business: to provide Men with quality clothing, having a variety and a great location.
Vision of the business: aim of the business is to expand and franchise to allow customers to purchase quality clothing
Legal structure of the business: legal structure of Chocolate Milk is a private company that is an incorporated business with limited liability. Chocolate Milk has become a sole trader, positive highs of becoming a sole trader is that you are able to make your own decisions.
If the business is interested in expanding in the future it will then become a franchise, doing so will expand the business so it then becomes well known and is a great marketing strategy.
C
C
The products your business will sell:
C
C M M Casual T-shirts
M
M C C Dressy tops (club wear) M M C C M M Jeans pants (long /and shorts) Jackets / jumpers (ranging from all different materials) Swimwear (trending shorts) Accessories ( backpacks, sunglasses, bracelets) Financial goals of the business: Expanding into a franchise Having a variety of men’s clothing (shoes, hats, jewellery) To expand and produce chocolate milks own clothing line Social goals of the business: Personal goals of the business:
Situation Analysis Target Market: the target market of chocolate milks business is targeting the ages of 17 to 26 these are the ages that continue to stay with the trend, the most popular clothing being casual but indie, meaning fashion that will stir the normal trend, and may even bring the old ones in. Key competitors: The key competitors of chocolate milk are a variety of high fashion trend stores that have become