The final document produced will be a business plan for marketumbrella.org that will serve as a road map for the maturity of the organization. It should include a written description and corresponding financial data. The goals of the business plan is:
o To assist marketumbrella.org in identifying long-term funding needs and opportunities for three business lines (The Crescent City Farmers Market, Marketshare & Programmatic/Research Arm). o To assist marketumbrella.org in the development of a sustainable mix of long-term projects. o To assist marketumbrella.org in developing and implementing current innovative ideas into actual business practices, products and/or services. o To assist marketumbrella.org in growing their earned income streams. o To identify the strengths and weaknesses of marketumbrella.org and its competitors, and to provide a strategy to further growth. o To develop guidelines for the operation of marketumbrella.org.
The Business Plan Should Include:
COVER: The final business plan should be typed and bound for presentation and delivered in both printed and electronic formats, (1) printed copy and (1) electronic copy. The name, address, and phone number of marketumbrella.org should be on the cover. The printed version should also show the date of issue of the plan and type "Copy Number_____" in order to control copies of the document.
TABLE OF CONTENTS: One page showing the topics and page references.
STATEMENT OF FUNDING PROCEEDS: A brief review of the funds required to operate the appropriate projects followed by a detailed listing of each anticipated expenditure.
EXECUTIVE SUMMARY: Summarize key facts and figures
DESCRIBE the purpose of this plan
Summarize financial projections (Yearly Gross Profits, Net Profits, Break-Even, Return On Investment and Cash Flow) Indicate major financial milestones (Note when cash flow turns positive, when break even achieved, etc.).