Slice of Life
Executive Summary Product and Services
Slice of Life catering business is about delivering prepared sweets and pastries prepared by our professional chef and serving them to people available at different events.
We are specialized in serving small events such as Birthdays, graduation parties, receptions, openings, conferences and meetings.
During Christmas, Easter and other feasts, we will offer special packages of bagel pressed dates, colored eggs, chocolates and alcoholic drinks.
We are going to conduct our business in a house that we own which is located in Palestine Street, Bethlehem. The house has two offices, one big kitchen and a small warehouse for the inventory.
Market Analysis
According to the market research that we have conducted, we can conclude that there will be a demand on our service by companies, organizations and families.
The service industry in Palestine represents 79%. Entering such an industry is not difficult since there are only few standards and regulations. We look forward to grow and expand in the future by covering more areas, offering more kinds of food and serving big events.
We expect our profit margins to increase gradually after working in a very professional way on our promotional strategy to attract customers.
Our strengths, weaknesses, opportunities and threats are well defined. They will help us to overcome the obstacles we face and reduce the weaknesses we have. In addition to that, we should benefit from each opportunity we find and enhance our strengths.
We have segmented our market into three groups based on Age & gender, Income and Lifestyle. Our target market consists of all individuals from different ages and different gender, moderate and high income people, along with those who prefer luxury and showing off. In addition , companies and organizations are a major part of our target market.We do not have any direct competitors recently, but we have to take
Slice of Life catering business is about delivering prepared sweets and pastries prepared by our professional chef and serving them to people available at different events.
We are specialized in serving small events such as Birthdays, graduation parties, receptions, openings, conferences and meetings.
During Christmas, Easter and other feasts, we will offer special packages of bagel pressed dates, colored eggs, chocolates and alcoholic drinks.
We are going to conduct our business in a house that we own which is located in Palestine Street, Bethlehem. The house has two offices, one big kitchen and a small warehouse for the inventory.
Market Analysis
According to the market research that we have conducted, we can conclude that there will be a demand on our service by companies, organizations and families.
The service industry in Palestine represents 79%. Entering such an industry is not difficult since there are only few standards and regulations. We look forward to grow and expand in the future by covering more areas, offering more kinds of food and serving big events.
We expect our profit margins to increase gradually after working in a very professional way on our promotional strategy to attract customers.
Our strengths, weaknesses, opportunities and threats are well defined. They will help us to overcome the obstacles we face and reduce the weaknesses we have. In addition to that, we should benefit from each opportunity we find and enhance our strengths.
We have segmented our market into three groups based on Age & gender, Income and Lifestyle. Our target market consists of all individuals from different ages and different gender, moderate and high income people, along with those who prefer luxury and showing off. In addition , companies and organizations are a major part of our target market.We do not have any direct competitors recently, but we have to take