Preview

Skyworth Marketing Plan

Powerful Essays
Open Document
Open Document
7919 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Skyworth Marketing Plan
TABLE OF CONTENTS
Part1. Executive summary.................................................................................................................................................................

Part2. Situation analysis...................................................................................................................................................................
1. Company profile.....................................................................................................................................................................
2. Marketing environment: Thailand at a glance..........................................................................................................................
3. Consumer evaluation: an overview of Thailand youth............................................................................................................
4. Product evaluation...............................................................................................................................................................
5. Competitor analysis.............................................................................................................................................................
6. SWOT analysis .....................................................................................................................................................

Part3. Marketing objectives........................................................................................................................................................

Part4. Marketing strategies............................................................................................................................................................
1. Target markets.....................................................................................................................................................................
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Marketing Plan
    • 3579 Words
    • 15 Pages

    Marketing Plan

    were somewhat reluctant to cook whole grains for over 25 minutes, and really did not…

    • 3579 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Marketing Plan
    • 4209 Words
    • 17 Pages

    Marketing Plan

    Tasteful Catering & Barbequing is a new mobile catering business that was started in March of 2012. The company was started in Greenville, NC by four siblings Eric Nowell, Derrick Nowell, Letisha Nowell, and Antonio Nowell. The four started the business because of their passion to cook and a childhood dream of starting their own catering business. It began with the…

    • 4209 Words
    • 17 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Marketing Plan
    • 1451 Words
    • 6 Pages

    Marketing Plan

    PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have had years and years of training and must complete a very informative PetSmart safety certification process. According to the PetSmart (2008), “grooming is not just about having a fabulous do it is also about keeping pets happy and healthy with services including nail trimming, ear cleaning and teeth brushing.”…

    • 1451 Words
    • 6 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Marketing Plan
    • 439 Words
    • 2 Pages

    Marketing Plan

    1. Do you agree with HubSpot that the ³rules of marketing´ have changed? If so, how? Isinbound marketing the answer? Why or why not?…

    • 439 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Marketing Plan
    • 1286 Words
    • 6 Pages

    Marketing Plan

    Review individual marketing plan assignment. The major written assignment for this course is to write a marketing plan, utilizing the resources and examples of The Marketing Plan Book. Students will work on this project individually. Students will develop a hypothetical company that operates in the US and one or more foreign markets. The marketing plan needs to involve a product that has a service component to the product. As students determine whether they will offer an existing product or a new product, consider the following questions:…

    • 1286 Words
    • 6 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Marketing Plan
    • 3439 Words
    • 14 Pages

    Marketing Plan

    Sony Computer Entertainment, Inc. Branch: Video Entertainment Research & Development of Hardware and Software Game development studio…

    • 3439 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Best Essays

    MARKETING PLAN
    • 4303 Words
    • 18 Pages

    MARKETING PLAN

    The following marketing plan will outline a clear proposal for a new product line to the Apple Company. Currently Apple’s performance as a leader in the technology world has been a success. Apple is the dominator and now they plan to even target people that live alone. Apples current product offering and marketing strategies have become effective in attracting new customers to its already known brand name.…

    • 4303 Words
    • 18 Pages
    Best Essays
    Read More
  • Best Essays

    Mkt5000
    • 3744 Words
    • 15 Pages

    Mkt5000

    The firm has developed a pioneer product; Bionic Beaver that will provide the source of biomass for generation of energy, as the market trend is towards generation of renewable source of energy from Biomass but it will soon develop a future competition.…

    • 3744 Words
    • 15 Pages
    Best Essays
    Read More
  • Powerful Essays

    Marketing Plan
    • 3232 Words
    • 13 Pages

    Marketing Plan

    The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some point in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. And you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan for Blue Sky is a single example; no one format is used by all companies. Also, the Blue Sky plan has been somewhat condensed to make it easier to annotate and illustrate the most vital features. The important point to remember is that the marketing plan is a document designed to present concise, cohesive information about a company’s marketing objectives to managers, lending institutions, and others who are involved in creating and carrying out the firm’s overall business strategy.…

    • 3232 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Best Essays

    Ntrepreneurial Leader Profiling Boeing Company
    • 3791 Words
    • 16 Pages

    Ntrepreneurial Leader Profiling Boeing Company

    Executive Summary .................................................................................1
 Table of content ........................................................................................2
 1. Introduction ..........................................................................................3
 2. Company information..........................................................................3
 3. Leader…

    • 3791 Words
    • 16 Pages
    Best Essays
    Read More
  • Powerful Essays

    Marketing Plan
    • 2221 Words
    • 9 Pages

    Marketing Plan

    The “Classroom” concept will consist of those who visit store front locations whom will comprise of off-the-street customers or teachers who desire a location to meet a need in a community. Historically, store front locations offer only teacher supply, a conduit for teacher ordering difficult to get materials. This would be a basis to draw a segment of the population into similar settings, such as public school classrooms.…

    • 2221 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Marketing Plan
    • 1863 Words
    • 8 Pages

    Marketing Plan

    re* Start with a situational/SWOT analysis, by labeling the different strengths, weaknesses, opportunities, and threats faced by this business venture with regard to the sports calendar offering that you are working on. Typically, strengths & weaknesses are factors internal to the firm, while opportunities & threats are factors posed by the external environment.…

    • 1863 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Marketing Plan
    • 3319 Words
    • 14 Pages

    Marketing Plan

    The one issue that all Americans agree on is we need to reform our health care system in some way; the part we don’t agree on is how to reform it. There will be no reform that will make every citizen happy, in truth I feel that either way we go, half of the country will be happy and half of the country will be disappointed. As a country we need to fix how the older citizens are treated, how our under privileged citizens are treated, and how to take care of all of those falling in the middle. Most civilized countries do have some form of socialized medicine and even in those countries you get a country divided. Washington has a tough job, we need affordable health care that is also good quality and can be provided to all of the citizens.…

    • 3319 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Hilton Hotel
    • 7249 Words
    • 29 Pages

    Hilton Hotel

    1.0 Introduction ..................................................................................................................................... 6 1.1 2.0 2.1 2.1.1 2.1.2 2.1.3 2.1.4 2.1.5 2.2 2.2.1 2.2.2 2.2.3 2.2.4 2.2.5 2.3 2.3.1 2.3.1.1 2.3.1.2 2.3.1.3 2.3.1.4 3.0 3.1 3.2 3.3 3.3.1 3.3.2 4.0 4.1 2 Overview of the Company ............................................................................................... 7 Situational Analysis .......................................................................................................... 8 Macro Analysis ................................................................................................................. 9 PEST Analysis .............................................................................................................. 9 Political Factor .............................................................................................................. 9 Economic Factors....................................................................................................... 11 Social and Cultural Factors ....................................................................................... 12 Technology Factor...................................................................................................... 13 Porter’s 5 Forces Analysis for Hilton Hotel ................................................................. 14 Bargaining power of Customers ................................................................................... 15 Bargaining power of Suppliers ..................................................................................... 15 Threat of New entrants .................................................................................................. 15 Threat of Rivalry ............................................................................................................. 16 Threat of Substitute…

    • 7249 Words
    • 29 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Marketing Plan
    • 17982 Words
    • 72 Pages

    Marketing Plan

    This study is made to determine the current market situation of Dr. Yanga’s Colleges, Inc.’s College of Accountancy for the current academic year of 2011-2012. In here, DYCI is in comparison with its top rival schools offering Bachelor of Science in Accountancy within Bulacan namely, Meycauayan College (MC) and La Consolacion University of the Philippines (LCUP). This study also aims to determine potential strategies to develop Dr. Yanga’s Colleges, Inc. College of Accountancy’s both present financial and academic standing.…

    • 17982 Words
    • 72 Pages
    Powerful Essays
    Read More

Related Topics