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Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study

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Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study
Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study

Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study
By: Katrina Robinson
Bus520 Leadership and Organizational
Dr. Leonardo Serrano

Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study Outline the Leadership Style of Branson and its effectiveness to the U.S today Richard Branson and Effective Leadership Incorporation of Branson’s Leadership at School or Work. The Leadership Style of Branson and its effectiveness to the U.S today Richard Branson, the chairman and CEO of the Virgin Group has come up with a type of leadership centered on employees. He has embraced transformational leadership model as a style of leadership. Transformational leadership is a leadership style that focused on effecting revolutionary change in organizations through a commitment to the organization’s vision. Transformational leadership includes engendering trust, admiration, loyalty, and respect amongst followers through application of charismatic vision and behavior. Transformational leadership encourages change through intellectual stimulation aimed at self-reflective change of values and beliefs. Vision is critical for transformational leadership because employees are more comfortable when they understand the vision and direction of the company going forward. Transformational leadership impacts individuals ' self-growth. Transformational leadership develops followers who can perform beyond their own and others ' expectations. Transformational Leadership starts with the development of a vision, a view of the future that will excite and convert potential followers. This vision may be developed by the leader, by the senior team or may emerge from a broad series of discussions. Transformational leadership focuses on social values and appears in times of distress and change. Sir Richard Branson has empowered his employees to attain a given vision of the company. This has led to the rise in


References: Hellriegel, D., & Slocum, J. (2007). Organizational Behavior. Mason, OH: Thompson Higher People and Planet. (2012, January). Retrieved from Virgin.com: http://www.virgin.com/people-and-planet/our-vision The Hersey-Blanchard Situational Leadership Theory. (2012, January). Retrieved from Mind Tools: http://www.mindtools.com/pages/article/newLDR_44.htm
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