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Sir Alan Sugar Research Paper

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Sir Alan Sugar Research Paper
One of Britain’s most renowned entrepreneurs had never felt so wrong in their life. “Next Christmas the iPod will be dead, finished, gone, kaput.” they told an interviewer from the Daily Mail in 2005. This entrepreneur had no idea that he had got his statement wrong, 350million times over. (Hazelton, 2008) (NewsWeek, 2010)
This entrepreneur was Sir Alan Michael Sugar, born 24th March 1947. Notorious for his smash TV show, the Apprentice UK, Sugar truly epitomises the saying, rags to riches. Sugar was born in the decadent town of Hackney, East London where a family consisting of very little money brought him up. During his schooling years, he was never a popular boy; he was teased day in day out, for always having such ridiculously high ambitions. (Chancellor, 2005) (Wikipedia, 2013)
However …show more content…
It is based upon his skills and knowledge of what he is doing and what he wants to achieve. Sir Alan has adopted this never give up on anything attitude, until all angles are tested, the product can’t begin to succeed. Sir Alan is a shrewd businessman, and always gets the bottom line price; this personal quality is the key to his vast fortune. During school, Sir Alan was never a brilliant academic achiever, but people could always say that he was excellent at selling things. Sir Alan was known as the ‘King’ of the quick sale, and could always find a bargain. A personal quote of his, which reflects his values, is; “Never underestimate me because you will be making a fatal error. I don 't like liars. I don 't like cheats and I don 't like schmoozers”. This quote clearly sums up Sir Alan’s motivation in business. Sir Alan never received any qualifications from school or university, as he wasn’t capable of doing well in academics. This means that no qualifications or skills have helped him to high successes, except that of a good instinct and great selling skills. (Fletcher,
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