Singing Valley Resort
A.
According to analysis of the five forces of the Singing Valley market, we list some assumptions for their business:
1. Bargaining power of customers: Since the Singing Valley’s auto email system had a negative influence in the market. Customers will be able to get a cheaper budget since the company has to make up the “hurt” which they did to client.
2. Threat of substitutions: Customer who had complained to Singing Valley can choose other places for vocation, like Yosemite, Hawaii, etc.
3. Bargaining power of suppliers: The reduce of number of customers will cause the reduce of supply, including food, gas, service, etc. Actually, it has a weak force for suppliers, because the Singing Valley has to use these resources to maintain the operation.
4. Threat of new entrants: If there was a new resort move into the Colorado Mountain, it’s going to be a strong force for Singing Valley resort, because the new resort is an alternative place for customers.
5. Rivalry: The example of strong force is the other resort which located in the same place in Colorado Mountain, and the weak strong force come from the other location’s resorts.
B.
The statement of Singing Valley’s competitive strategy is increasing their revenue by promoting subsidiary business. For instance, hiking, fishing, skiing, etc.
C.
The result of our group’s is Singing Valley Resort did not have an organized and complete information system, and that is why the auto email system made a lot of information mistakes to customers. In this case, Sing Valley Resort should rebuilt their information collection system and Timely information update system to make sure that each customer’s information is correct and up to date all the time.
E.
The Singing Valley already have a targeted approach to increase revenue. But they did not get the point to promote it for their product. The biggest problem is the communication with their customers. The problem is come from the automated email system. They must
According to analysis of the five forces of the Singing Valley market, we list some assumptions for their business:
1. Bargaining power of customers: Since the Singing Valley’s auto email system had a negative influence in the market. Customers will be able to get a cheaper budget since the company has to make up the “hurt” which they did to client.
2. Threat of substitutions: Customer who had complained to Singing Valley can choose other places for vocation, like Yosemite, Hawaii, etc.
3. Bargaining power of suppliers: The reduce of number of customers will cause the reduce of supply, including food, gas, service, etc. Actually, it has a weak force for suppliers, because the Singing Valley has to use these resources to maintain the operation.
4. Threat of new entrants: If there was a new resort move into the Colorado Mountain, it’s going to be a strong force for Singing Valley resort, because the new resort is an alternative place for customers.
5. Rivalry: The example of strong force is the other resort which located in the same place in Colorado Mountain, and the weak strong force come from the other location’s resorts.
B.
The statement of Singing Valley’s competitive strategy is increasing their revenue by promoting subsidiary business. For instance, hiking, fishing, skiing, etc.
C.
The result of our group’s is Singing Valley Resort did not have an organized and complete information system, and that is why the auto email system made a lot of information mistakes to customers. In this case, Sing Valley Resort should rebuilt their information collection system and Timely information update system to make sure that each customer’s information is correct and up to date all the time.
E.
The Singing Valley already have a targeted approach to increase revenue. But they did not get the point to promote it for their product. The biggest problem is the communication with their customers. The problem is come from the automated email system. They must