Simlpy Cheesecakes
SIMPLY CHEESECAKES
Malcolm Liverpool
Feasibility Plan
4607 Kavon Ave.
Baltimore MD, 21206
(443)802-8810
Fax (410)759-1963 simplycheesecakes@yahoo.com April 2013
Table of Contents
1.) Executive Summary ------------------------------------------------------1
Description of Company---------------------------------------------------1
Our Mission------------------------------------------------------------------1
2.) Product & Service--------------------------------------------------------2
Purpose of product/Service------------------------------------------------2
Stages of Development-----------------------------------------------------2
Product/Service Limitations-----------------------------------------------2
Strengths---------------------------------------------------------------------2
Weaknesses-----------------------------------------------------------------2
Opportunity-----------------------------------------------------------------2
Threats-----------------------------------------------------------------------2
3.) The Market----------------------------------------------------------------2
Market Summary-----------------------------------------------------------3
Markey Growth-------------------------------------------------------------3
Market Trends--------------------------------------------------------------3
Competition and Buying Patterns----------------------------------------4
Customer benefits----------------------------------------------------------4
Target Market--------------------------------------------------------------5
Market forecast------------------------------------------------------------6
4.) Price & Profitability-----------------------------------------------------7
Executive Summary
Simply Cheesecakes is a start- up home based business located at 4607 Kavon Ave. Baltimore MD. 21206 specifically
Malcolm Liverpool
Feasibility Plan
4607 Kavon Ave.
Baltimore MD, 21206
(443)802-8810
Fax (410)759-1963 simplycheesecakes@yahoo.com April 2013
Table of Contents
1.) Executive Summary ------------------------------------------------------1
Description of Company---------------------------------------------------1
Our Mission------------------------------------------------------------------1
2.) Product & Service--------------------------------------------------------2
Purpose of product/Service------------------------------------------------2
Stages of Development-----------------------------------------------------2
Product/Service Limitations-----------------------------------------------2
Strengths---------------------------------------------------------------------2
Weaknesses-----------------------------------------------------------------2
Opportunity-----------------------------------------------------------------2
Threats-----------------------------------------------------------------------2
3.) The Market----------------------------------------------------------------2
Market Summary-----------------------------------------------------------3
Markey Growth-------------------------------------------------------------3
Market Trends--------------------------------------------------------------3
Competition and Buying Patterns----------------------------------------4
Customer benefits----------------------------------------------------------4
Target Market--------------------------------------------------------------5
Market forecast------------------------------------------------------------6
4.) Price & Profitability-----------------------------------------------------7
Executive Summary
Simply Cheesecakes is a start- up home based business located at 4607 Kavon Ave. Baltimore MD. 21206 specifically