Siemens Wind Power Case Analysis
Introduction In recent years, with the phenomenon of globalization dominating the international economy. There is a rapid increase in the volume of trade, cross-border investment and financial flows. In addition, technological developments nullify distances and further enhance the convergence of emerging economies with those already developed. As a result countries from all corners of the globe are emerging in protagonists and influence the correlations of forces, And in addition international companies become more complicated than domestic companies of a country for the simple reason that the countries that countries are dissimilar in various ways (McDougall, 1989). The fact that integration and competitiveness on the global market today
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These transformation processes are commonly referred to as globalization, which entails various aspects including globalization of markets and production (Hill, 2008, p.7). In this global environment Siemens Wind power, has managed to consolidate its steady position in global, highly competitive and profitable wind power production.
Siemens wind power-company overview
Siemens wind power is a manufacture company of wind power turbines and it was established in 1980 as Danregn Vindkraft. In 2004 it was acquired by Siemens of Germany and it became a separate division of the corporation in 2011 with its headquarters established in the city of Hamburg, Germany. In 2015 the company It had a combined market share of 63% of European wind turbines and most specifically in offshore wind parks. In 2011 the company had a share of 6.3% in the global wind turbine market, and it was the second largest in …show more content…
It is, a strategy for expanding the business activities in new markets outside the national borders. The Corporate strategy sets the general orientation (for example internationalization or not) and the internationalization strategy sets goals in the context of the desired results. Therefore, the corporate strategy answers "what Will be done ", while the internationalization strategy in how to become. The capability of coping with external pressures without creating further adverse consequences to the internal environment of a corporation is the key to success for any organization (Hill and Jones, 2010,
These transformation processes are commonly referred to as globalization, which entails various aspects including globalization of markets and production (Hill, 2008, p.7). In this global environment Siemens Wind power, has managed to consolidate its steady position in global, highly competitive and profitable wind power production.
Siemens wind power-company overview
Siemens wind power is a manufacture company of wind power turbines and it was established in 1980 as Danregn Vindkraft. In 2004 it was acquired by Siemens of Germany and it became a separate division of the corporation in 2011 with its headquarters established in the city of Hamburg, Germany. In 2015 the company It had a combined market share of 63% of European wind turbines and most specifically in offshore wind parks. In 2011 the company had a share of 6.3% in the global wind turbine market, and it was the second largest in …show more content…
It is, a strategy for expanding the business activities in new markets outside the national borders. The Corporate strategy sets the general orientation (for example internationalization or not) and the internationalization strategy sets goals in the context of the desired results. Therefore, the corporate strategy answers "what Will be done ", while the internationalization strategy in how to become. The capability of coping with external pressures without creating further adverse consequences to the internal environment of a corporation is the key to success for any organization (Hill and Jones, 2010,