Should The BP Oil Spill In The Gulf Of Mexico
Deepwater Horizon Assignment
On April 20th 2010 a BP licenses oil rig 50 miles off the coast of Louisiana exploded, killing 11 people. For three months millions of barrels of oil poured into the Gulf of Mexico killing sea life, altering the eco-system and affecting towns situated around the Gulf’s livelihood and quality of life. The Deepwater Horizon rig is responsible for the worst offshore oil spill in history. The corporation lost billions of dollars due to the disaster stemming for systematic failures across the entire operation, including its crisis management and communication. The “Gulf of Mexico Restoration” website uses these three strategies to repair its reputation: BP uses the verbal technique of passive voice to shift the …show more content…
Although the Gulf is far from clean, the words “BP is committed to Gulf” overlaid on the picture infers the Gulf is restored to its pre-spill state, and can be fully enjoyed again by Gulf communities because of BPs commitment. This follows the important “reminder” strategy explained by Coombs in “Crisis Management and Communications.” By creating a website with a pleasant landing page about the Gulf now, the public affected by the BP’s disaster can get information how BP wants to present it while being reminded of all the good works the BP organization is doing. BP invests heavily in this strategy of combating the disaster with reminding the public everything good BP does now for the economy and environment. “BP tripled its advertising budget to £60m…. It has run a series of full-page newspaper adverts to coincide with the one-year anniversary of the spill” (Bryant). To save the company and reputation BP had to spend billions of dollars to do good in the gulf, but BP made sure the public knew about the countless hours and money spent for the cleanup with year anniversary advertisements of its goodwill as if the goodwill were voluntary. The visual and …show more content…
The video states “23 Billion” has been paid out in “cleanup & claims,” and the Claims Information page reports over 12 Billion has been paid out. BP informs viewers of the dollar amounts to repair its reputation by justifying the damage done with amount paid out. A victim is less likely to retain anger with BP if the victim was made monetarily whole. BP makes sure to state the amount paid in claims in cleanup, because although people can be indemnified, the environment and Gulf ecosystem cannot. With the initial disaster BP projected the cost to the company “BP 's own most recent estimate of the total cost of the disaster was announced in November 2010 as nearly $40bn” (Bryant). The organizations realized how much it was going to spend and realized it should use it to its advantage by emphasizing the monetary amount it is costing it and presenting the money as compensation for victims. The money spent on the cleanup of the oil spill, though mandatory, works to cover the damages done to the environment and assure readers BP cares to restore all aspects of the Gulf to pre-spill
On April 20th 2010 a BP licenses oil rig 50 miles off the coast of Louisiana exploded, killing 11 people. For three months millions of barrels of oil poured into the Gulf of Mexico killing sea life, altering the eco-system and affecting towns situated around the Gulf’s livelihood and quality of life. The Deepwater Horizon rig is responsible for the worst offshore oil spill in history. The corporation lost billions of dollars due to the disaster stemming for systematic failures across the entire operation, including its crisis management and communication. The “Gulf of Mexico Restoration” website uses these three strategies to repair its reputation: BP uses the verbal technique of passive voice to shift the …show more content…
Although the Gulf is far from clean, the words “BP is committed to Gulf” overlaid on the picture infers the Gulf is restored to its pre-spill state, and can be fully enjoyed again by Gulf communities because of BPs commitment. This follows the important “reminder” strategy explained by Coombs in “Crisis Management and Communications.” By creating a website with a pleasant landing page about the Gulf now, the public affected by the BP’s disaster can get information how BP wants to present it while being reminded of all the good works the BP organization is doing. BP invests heavily in this strategy of combating the disaster with reminding the public everything good BP does now for the economy and environment. “BP tripled its advertising budget to £60m…. It has run a series of full-page newspaper adverts to coincide with the one-year anniversary of the spill” (Bryant). To save the company and reputation BP had to spend billions of dollars to do good in the gulf, but BP made sure the public knew about the countless hours and money spent for the cleanup with year anniversary advertisements of its goodwill as if the goodwill were voluntary. The visual and …show more content…
The video states “23 Billion” has been paid out in “cleanup & claims,” and the Claims Information page reports over 12 Billion has been paid out. BP informs viewers of the dollar amounts to repair its reputation by justifying the damage done with amount paid out. A victim is less likely to retain anger with BP if the victim was made monetarily whole. BP makes sure to state the amount paid in claims in cleanup, because although people can be indemnified, the environment and Gulf ecosystem cannot. With the initial disaster BP projected the cost to the company “BP 's own most recent estimate of the total cost of the disaster was announced in November 2010 as nearly $40bn” (Bryant). The organizations realized how much it was going to spend and realized it should use it to its advantage by emphasizing the monetary amount it is costing it and presenting the money as compensation for victims. The money spent on the cleanup of the oil spill, though mandatory, works to cover the damages done to the environment and assure readers BP cares to restore all aspects of the Gulf to pre-spill