Subjectivity is commonsense notions of individual cultural identities produced through discourses and ideologies not essential or permanent ex. When we experience the lack in our identity, we search for something or someone that will “complete us”, so our identity is always changing.
We want to be someone, so we intimate his/her hair style. produced and made meaningful within a culture
Mirror stage is children recognize not only myself but also separate from myself. By watching other people, I recognize my identity.
Freud: human cannot control perfectly by themselves because of sexual drives, the Oedipus complex, and the unconscious.
We fit our unconscious by our dream
We categorize deviant subject, especially about sex, and try to explain people.
Commoditizing subjectivity means people try to get benefits (exchangeability) by using their subjectivities (socially relevant feature).
How do subjectivities become ideologized?
Our subjectivities are produced within a culture. When we were children, we were taught a lot of things in family, school, and society. We learned and used them without doubting. This means we were naturalized our subjectivities …show more content…
We see the relationship every day and we rely on the relationship. For example, by using their beauty or handsome, people become actors and actresses. By running fast, they become athletes. By Japanese culture, Japan attracts many people and gets money. However, I think sometimes the subjects don’t understand commoditisation. For instance, we try to go watching unfamiliar tribes. The tour company would get money, but the tribes might not. We watch animal circuses. The trainers get benefits, but of course the animals cannot understand commoditisation. People often find different aspects of subjectivity and commoditise